DigitalContentProducer

KOIN 6 TV/Portland’s CW, a Nexstar Group Inc. owned CBS and CW duopoly in Portland, Oregon is seeking a **Digital Content Producer who will assist with the Assignment Desk**. ROLE: This role is responsible for updating the local website, discovering and curating high-performing content, crafting homepage layouts driven by data, and helping to report news. **Principal Duties & Responsibilities:** * Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation * Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic * Excellent at writing headlines that grow audience and engagement * Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making * Understand different ways to tell a story, particularly producing short videos and choosing great photos * Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience * Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast * Promote and distribute news content on social media platforms and through other audience engagement tools * Monitor scanners, wires, news releases, emails, and social media for story leads * Plan and produce live or recorded digital-exclusive content (e.g., interviews, explainers, behind-the-scenes) * Assist with development, planning, and follow-up of news stories for all platforms * Keep the newsroom informed of breaking news and developing stories throughout the day * Answer phones, vet story tips, and maintain daily news logs * Flexibi