Company
DigitalContentProducer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Digital Content Producer. Skills: Digital content, Journalism, Content curation, News reporting, Audience engagement. Update NWAHomepage.com. Update sister websites”
What You'll Achieve.
Generate engagement; Repeat site visitation; Grow engagement; Drive loyal traffic; Drive local traffic; Attract prospective readers; Attract prospective viewers; Grow audience; Maximize traffic wins
Industry & Context.
Technical problem solver; Quick decision maker
Schedule flexibility
What They're Looking For.
Must Have
Experience in digital content, Experience in journalism, Clever headline writer, Multi-tasking abilities, Organized, Technical problem solver, Quick decision maker, Pitching news articles, Researching news articles, Interviewing for news articles, Writing original news articles, Knowledge of SEO best practices, Knowledge of AP Style, Enjoys working in teams, Excellent interpersonal skills, Ability to learn new technology independently, Ability to learn new technology quickly, Communicator, Meets measurements of success
Nice to Have
Understanding of Google Chartbeat, Proficiency in WordPress, Proficiency in similar CMS, Proficiency in Adobe Creative Cloud, Proficiency in Adobe Express, Proficiency in Adobe Photoshop
What You'll Do.
Update NWAHomepage.com
Update sister websites
Update social media pages
Curate high-performing content
Craft homepage layouts
Write breaking news stories
Report breaking news stories
Distribute breaking news stories
Find exclusive content
Find trending content
Produce social media content
Attract readers to website
Attract viewers to website
Evaluate website traffic trends
Make content decisions
Build working relationships
Collaborate on enterprise content
Distribute news content
Attend editorial meetings
Use data for decisions
Package content for engagement
Optimize thumbnail images
Communicate successes across team
Communicate successes across regional group
How You'll Work.
Team & Collaboration
Newsroom staff; Management; Enterprise content; Regional group
Communication Scope
Communicator
Full Job Description
This role is responsible for updating NWAHomepage.com and its sister websites and social media pages, curating high-performing content, crafting homepage layouts driven by data, and helping to edit and report news -- everything from quick-hit local stories to breaking news and enterprise reports. • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation • Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic • Help produce compelling social media content designed to attract prospective readers/viewers to visit our website • Some schedule flexibility • Excellent at writing and A/B testing headlines that grow audience and engagement • Understand different ways to tell a story, particularly choosing great photos and producing short videos • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast • Promote and distribute news content on social media and email newsletters Skill/ Experience Requirements • Experience in digital content and journalism preferred • Clever headline writer • Strong multi-tasking abilities while under deadline pressure • Organized, technical problem solver and quick decision maker • Capable of pitching, researching, interviewing and writing original news articles • Knowledge of SEO best practices and AP Style • Enjoys working in teams and has excellent interpersonal skills • Ease with/ability to learn new technology independently and quickly • Strong communicator • Some schedule flexibility during w
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