Haleon
DigitalContentAccelerationLead
Neural analysis suggests this role is
optimal for Mid candidates.
“Digital Content Acceleration Lead at Haleon. Skills: Douyin content ecosystem, Content production process, Data-driven decision making, Cross-team collaboration. Build Douyin content asset matrix. Develop content innovation and production standards”
What You'll Achieve.
Standardized, scaled production of hit content; Scalable content production engine; Continuous growth of Douyin business content ecosystem; Improve cross-team content production efficiency; Achieve upgrade from scattered creation to factory operation; Connect content seeding to live streaming conversion; Ensure content quality and risk control under scaled production; Ensure elastic and stable resource supply for scaled production; Maintain industry-leading content production capabilities; Ensure efficient support from middle platform to front-end business teams; Promote continuous optimization of content production efficiency and hit rate
Industry & Context.
Problem-solving
What They're Looking For.
Must Have
3 years of experience in Douyin content, 1 year of team management experience, Experience building content asset libraries, Experience defining content production SOPs, Proficiency in Douyin content ecosystem, Systematic thinking ability, Data-driven decision making, Cross-team collaboration ability, Supplier management ability
Nice to Have
Experience with scaled explosive content production, Experience managing accounts with tens of millions in GMV
What You'll Do.
Build Douyin content asset matrix
Develop content innovation and production standards
Establish content asset library
Build content factory full process SOP
Introduce data validation and tool efficiency solutions
Connect In-house Content Team
Establish content compliance and brand review system
Build and maintain external content supplier resource pool
Track industry content trends
Manage content factory middle platform team
Establish content quality and performance evaluation system
How You'll Work.
Team & Collaboration
Connect In-house Content Team, Live Streaming Team, and Marketing Team; Output componentized content standards and reusable assets; Support live streaming traffic, short video seeding, user education; Connect business, operations, marketing, and partners
Process & Methodology
Project management
Full Job Description
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **岗位定位** 抖音电商内容中台负责人，搭建覆盖「资产组件矩阵 — 规模化生产 — 数据验证 — 资产积累」的全链路内容工厂体系，赋能前端直播 & 内容团队实现爆款内容的标准化、规模化产出。 打造可复制的内容生产引擎，解决创意零散、效率低下、无法规模化复制的核心痛点，驱动抖音业务内容生态的持续增长。 **岗位职责** **1.****内容资产组件矩阵体系搭建** * 统筹搭建抖音内容资产矩阵，形成标准化、模块化的内容生产组件库。 * 制定内容创新与生产标准，明确「品牌调性 + 用户洞察 + 平台热点」融合的创作原则，确保内容既符合品牌规范，又适配抖音算法与流量逻辑，支撑高频次、大批量的内容产出需求。 * 搭建内容资产库，沉淀可复用的钩子模板、信任素材、场景脚本与转化话术，建立组件化内容管理与复用机制，实现「一次沉淀、多次复用」，大幅提升跨团队内容生产效率。 **2.****全链路内容生产流程搭建与效率优化** * 建立内容工厂全流程 SOP：从需求提报、组件化创意评审、批量脚本开发、数据赛马验证到资产入库的闭环管理，覆盖内容生产的全生命周期。 * 引入数据化验证与工具化提效方案，建立「批量测试 → 数据验证 → 提炼黄金公式 → 规模化复制」的爆款闭环,实现从零散创作到工厂化运营的升级。 **3.****跨团队协同与内容生态赋能** * 对接 In-house Content Team、Live Streaming Team 与投放团队,输出组件化内容标准与可复用资产,支撑直播引流、短视频种草、用户教育等多场景内容需求,打通内容种草到直播转化的业务闭环。 * 建立内容合规与品牌审核体系,把控所有内容的品牌调性、合规性与广告法要求,规避平台风险与品牌偏差,确保规模化生产下的内容质量与风险可控。 **4.****供应商生态管理与市场内容前瞻洞察** * 搭建并维护外部内容供应商资源池(MCN 机构、内容制作公司、达人合作方、第三方工具平台等),建立分级评估、商务谈判与合作管理机制,保障规模化生产下的资源弹性与稳定供给,构建长期共赢的合作生态。 * 持续追踪行业内容前沿趋势、新兴内容形式与制作技术,主动 source 头部 MCN、新锐创作者与前沿内容工具,将市场最新的内容能力与技术引入内容工厂体系,保持团队内容生产力的行业领先性。 **5.****团队管理与协同机制建设** * 管理内容工厂中台团队(Content Analytics + Content Operator),明确清晰分工与协作机制,确保中台对前端业务团队的高效支撑。 * 建立内容质量与效果评估体系,将组件化标准、数据表现与
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