Included Health
health tech
DigitalBrandManager,B2BGrowth
“Digital Brand Manager, B2B Growth at Included Health. Skills: Digital Brand Management, B2B Growth, Website Management, SEO/GEO/AIO Strategy. Manage Included Health’s marketing site. Update pages and publish content”
What You'll Achieve.
Generate and refine content variants; Test layouts and CTAs; Tune journeys for clarity, discoverability, and conversion; Ensure digital experiences are modern, measurable, and built to support B2B growth and pipeline; Improve key funnel metrics such as CTR, form completion rate, and demo requests; Influence and represent the Included Health brand across search engines and large language models; Contribution to pipeline
Industry & Context.
Use AI-enabled tools, experimentation, and SEO/GEO/AIO best practices to generate and refine content variants; Test layouts and CTAs; Tune journeys for clarity, discoverability, and conversion
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Design, Digital Media, or a related field (or equivalent professional experience), 5–8 years of experience in digital marketing, web management, or lifecycle marketing, Demonstrated experience owning a marketing website and/or major site sections, including cross-functional intake and publishing via CMS platform (e. g. , WordPress or similar), Hands-on experience building and optimizing email campaigns and landing pages in a marketing automation platform (e. g. , HubSpot or similar) that supports lead generation and sales motions, understanding of conversion marketing, UX fundamentals, and content hierarchy for marketing sites and landing pages, Familiarity with technical SEO and AI-driven search (AIO) concepts and tools, Ability to connect brand storytelling with performance marketing goals –- designing and editing for clarity, persuasion, and conversion in partnership with campaign owners, Comfort working in design tools (e. g. , Figma, Adobe Creative Suite, Canva) to collaborate on page layouts and campaign creative, Employ a growth mindset in your approach to exploring and adopting new tools, with experience using AI tools in a marketing context with a sense of when human review and judgment are required, Energized working in a fast-paced, highly cross-functional environment, balancing multiple requests while maintaining standards of quality and accessibility
Nice to Have
Experience in healthcare, digital health, or other regulated industries, where privacy, security, and compliance requirements influence digital experiences
What You'll Do.
Manage Included Health’s marketing site
Update pages and publish content
Ensure brand accuracy and quality
and optimization of landing pages
Collaborate to translate briefs into digital experiences
Run test-and-learn program for landing pages
Optimize content on owned channels
Define and track core digital KPIs
Stay current on digital trends
How You'll Work.
Team & Collaboration
Partner closely across Brand, Growth Marketing, and Web Platform teams; Collaborate with developers and platform owners; Collaborate with copywriters and designers; Work closely with cross-functional teams
Applying for this Digital Brand Manager, B2B Growth role?
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