Davy
wealth and capital
DigitalandCampaignsSpecialist
“Digital and Campaigns Specialist at Davy. Skills: Digital Campaigns, Social Media, Marketing Communications, Analytics & Reporting. Plan, execute and optimise digital campaigns across paid social, search and display. Support full‑funnel activity, balancing awareness‑led and acquisition‑focused campaigns”
What You'll Achieve.
client success; awareness‑led and acquisition‑focused campaigns; efficient use of budget and ROI; brand awareness and acquisition objectives; continuously improve results; exceptional client outcomes
Industry & Context.
optimise digital campaigns; performance optimisation; optimisation; performance insights to continuously improve results; practical recommendations and optimisation
Appointment to this role is subject to the candidate's eligibility to work in Ireland.
What They're Looking For.
Must Have
4–5 years’ experience in digital marketing and marketing communications, hands-on experience with LinkedIn (organic and paid), Solid working knowledge of web analytics tools (such as Google Analytics), Experience delivering digital campaigns with brand awareness and acquisition goals, Good understanding of marketing communications principles and audience-led messaging, copywriting and content editing skills, Confident working independently and managing multiple campaigns, Knowledge of SEO and landing-page optimisation
Nice to Have
Experience in B2B, professional services or regulated environments, Familiarity with CRM, campaign and/or marketing automation platforms, Experience working with external agencies
What You'll Do.
execute and optimise digital campaigns across paid social
Support full‑funnel activity
balancing awareness‑led and acquisition‑focused campaigns
Manage and control campaign planning and content calendars
Track spend and performance to ensure efficient use of budget and ROI
Work with internal teams or external agencies on creative assets
messaging and landing pages
Work with the digital team to better align campaigns with SEO and GEO strategy
Report on campaign effectiveness
Manage and optimise LinkedIn presence
including organic and paid activity
Plan and deliver LinkedIn content and campaigns aligned to brand awareness and acquisition objectives
Execute LinkedIn campaigns end‑to‑end (targeting
optimisation and reporting)
Apply platform best practice and performance insights to continuously improve results
Deliver marketing communications activity across digital channels
Develop and adapt campaign messaging for different audiences and objectives
Ensure consistent tone of voice and brand application across all outputs
Use web analytics dashboards to track traffic
user behaviour and conversions
Monitor campaign performance and produce clear
insight‑driven reports
Translate performance data into practical recommendations and optimisation
How You'll Work.
Team & Collaboration
Work with internal teams or external agencies on creative assets, messaging and landing pages; Work with the digital team to better align campaigns with SEO and GEO strategy; Sharing the same goals, we work together to deliver exceptional outcomes for our clients.
Communication Scope
messaging; tone of voice; brand application; clear, insight-driven reports
Process & Methodology
managing multiple campaigns
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