CNBC

Media

DigitalAnalyticsManager

$135–195k ~AI est. Englewood Cliffs, New Jersey, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Digital Analytics Manager at CNBC. Skills: Digital Analytics, Data Visualization, Statistical Modeling. Develop and implement digital analytics strategies. Manage and optimize website tagging and tracking”

What You'll Achieve.

Improve website performance; Enhance user experience; Drive business growth through data insights

Industry & Context.

Media
Problems you'll solve

Root cause analysis; Data-driven decision making

What They're Looking For.

Must Have

5+ years of experience in digital analytics, Proficiency in SQL, Bachelor's degree in a quantitative field

Nice to Have

Master's degree preferred, Experience with Google Analytics 360, Experience with A/B testing platforms, Experience with data visualization tools

What You'll Do.

Develop and implement digital analytics strategies

Manage and optimize website tagging and tracking

Analyze website performance and user behavior

Generate actionable insights and recommendations

Create and maintain dashboards and reports

Collaborate with marketing and product teams

Conduct A/B tests and analyze results

Ensure data accuracy and integrity

Stay up-to-date with industry trends

How You'll Work.

Team & Collaboration

Marketing teams; Product teams; Engineering teams

Communication Scope

Data storytelling; Executive presentations

Process & Methodology

Agile methodologies

Full Job Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant’s sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. About the Role A product & audience-focused Manager of Digital Analytics for CNBC that enables editorial and product teams with actionable insights. This role focuses on analyzing content performance, audience engagement, and consumption behavior across digital platforms, helping inform editorial strategy, audience development and product development initiatives. Key Responsibilities * Collaborate with partners in editorial, product, engineering and business stakeholders to identify requirements and ensure consistent and accurate measurement of our digital products * Perform ad hoc analysis using SQL, build and maintain dashboards and reports and communicate analytical findings to all kinds of stakeholders, including senior leadership. Ensure the quality and reliability of these reports * Partner with experimentation leads to ensure data-driven hypotheses, measurement plans and statistical analysis * Monitor and report on content engagement metrics across platforms (e.g. video, articles, newsletters, podcasts, commerce). Identify high-performing formats, topics, and publishing patterns * Mentor new team members and contribute to collaborative forums across the data organization, developing best practices and team culture * Partner with finance to develop, maintain, and monitor operational business model and forecasting * Work across digital and commerce busines

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