OpenAI
AI research and deployment
DeveloperMarketingLead,APAC
Neural analysis suggests this role is
optimal for Senior candidates.
“Developer Marketing Lead, APAC at OpenAI. Skills: Developer marketing, Regional strategy, Ecosystem activation. Lead APAC developer marketing strategy. Build programs to improve developer awareness”
What You'll Achieve.
improve developer awareness; improve developer education; improve product understanding; improve developer adoption; improve developer advocacy; create adoption with early-stage builders
Industry & Context.
What They're Looking For.
Must Have
10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community-led technology marketing, or integrated marketing for technical platforms, Proven track record building credible marketing programs for developer audiences, Experience leading regional or multi-market programs across launches, education, content, events, community, and ecosystem channels, cross-functional experience with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and regional marketing stakeholders, Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments, communication, prioritization, and stakeholder management skills, Clear understanding of how developer trust, technical usefulness, and product adoption connect
Nice to Have
Experience with AI, APIs, developer platforms, cloud tooling, or applied AI ecosystems, Familiarity with APAC developer communities, technical events, startup ecosystems, accelerators, investors, and founder-builder channels, Experience working across developer and startup audience overlap, including builder programs, founder storytelling, or startup ecosystem activations
What You'll Do.
Lead APAC developer marketing strategy
Build programs to improve developer awareness
Translate global launches into regional activation plans
Partner with Developer Relations
Develop repeatable regional plays
Support startup marketing initiatives
Establish clear operating rhythms
Bring APAC developer insight into global planning
How You'll Work.
Team & Collaboration
Partner closely with Developer Relations; Partner closely with Product Marketing; Partner closely with Product; Partner closely with Growth; Partner closely with Startups; Partner closely with Partnerships; Partner closely with Content; Partner closely with Events; Partner closely with regional marketing teams; Partner with Developer Relations and technical stakeholders; Establish clear operating rhythms with global and regional partners
Communication Scope
communication skills
Full Job Description
About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, responsible deployment, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences. About the Role We are seeking an experienced APAC Developer Marketing Lead to build OpenAI's regional strategy for developer audiences across Asia-Pacific. This is a senior role for a marketer who understands technical audiences, can translate global developer priorities into regionally effective programs, and knows how to earn builder trust through useful education, credible storytelling, strong launches, and high-quality ecosystem activation. The role will prioritize developers while supporting startup marketing where builder and founder ecosystems naturally overlap. That includes technical founders, startup builders, founder-developer communities, startup ecosystem moments, and programs that help high-potential startups discover and build on OpenAI. The ideal candidate brings strong developer marketing experience, regional judgment, and the ability to partner closely with Developer Relations, Product Marketing, Product, Growth, Startups, Partnerships, Content, Events, and regional marketing teams. Key Responsibilities - Lead APAC developer marketing strategy across priority markets, audiences, channels, and product moments. - Build programs that improve developer awareness, education, product understanding, adoption, and advocacy. - Translate global developer launches and narratives into regionally resonant activation plans. - Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs. - Develop repeatable regional plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnership
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