ASOS

Fashion Retail

Designer

£45–65k ~AI est. London, England, United Kingdom FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Designer at ASOS. Skills: Denim design, Trend research, Product development. Research seasonal denim trends. Develop seasonal denim trends”

What You'll Achieve.

Deliver commercially relevant ranges; Deliver fashion-forward ranges; Ensure designs delivered on time; Ensure designs delivered to margin; Ensure designs delivered to quality standards

Industry & Context.

Fashion Retail

What They're Looking For.

Must Have

Experience in denim design, Clear understanding of denim washes, Clear understanding of fabrications, Clear understanding of construction, Commercial awareness, Ability to interpret trends, CAD skills, Adobe skills, Ability to manage multiple projects, Ability to manage deadlines

Nice to Have

Experience working with global supply bases, Knowledge of sustainable denim processes, Knowledge of innovation, Understanding of fit, Understanding of garment construction

What You'll Do.

Research seasonal denim trends

Develop seasonal denim trends

Create wash direction

Work with Buying teams

Work with Technical teams

Work with Product teams

Drive innovation within denim

Own silhouette direction

How You'll Work.

Team & Collaboration

Buying teams; Technical teams; Product teams; Internal stakeholders

Communication Scope

Present concepts; Present collections

Process & Methodology

Manage multiple projects, Manage deadlines

Full Job Description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core. Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands. The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships. Denim Designer – Topshop About the Role We’re looking for a talented Denim Designer to join the Topshop design team, driving the creative direction for our denim category. You’ll play a key role in shaping trend-led, commercially successful collections that reflect Topshop’s iconic fashion authority and resonate with our global customer. This is a fast-paced, highly collaborative role where you’ll balance strong creative vision with a deep understanding of product, fit, and commercial performance. What You’ll Be Doing * Research and develop seasonal denim trends, washes, fits, and finishes aligned to the Topshop brand DNA * Design and deliver commercially relevant, fashion-forward denim ranges across categories (jeans, jackets, skirts, etc.) * Create clear and detailed design packs for development, including CADs, specs, and wash direction * Work closely with Buying, Technical and Product teams to ensure designs are delivered on time, to margin, and to quality standards * Drive innovation within denim through fabrication, sustainability, and finishing techniques * Own fit and silhouette direction,

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