SWDA
DeputyDirector
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“Deputy Director at SWDA. Skills: Strategic Communications, Media Relations, Crisis Communications, Stakeholder Engagement. Develop integrated communication strategies. Execute integrated communication strategies”
What You'll Achieve.
Build public awareness; Build public trust; Build public confidence; Influence perceptions; Drive behaviour change; Establish SWDA as leading voice; Strengthen public confidence; Strengthen public trust; Achieve divisional objectives; Achieve divisional outcomes
Industry & Context.
2-year contract
What They're Looking For.
Must Have
Senior communications experience, Media relations experience, Public affairs experience, Government agency experience, Statutory board experience, Large public-facing organization experience, Leading multi-disciplinary teams, Coaching team members, Developing team members, Developing integrated communications strategies, Executing integrated communications strategies, Shaping public perception, Driving stakeholder engagement, Managing media relations, Handling complex media queries, Handling crisis communications, Strategic communications planning, Strategic communications execution, Translating organizational priorities, Crafting compelling narratives, Media management proficiency, Crisis communications planning proficiency, Crisis communications response proficiency, Leveraging data for communications, Leveraging research for communications, Leveraging insights for communications, Evidence-based communications decisions, Interpersonal skills, Stakeholder management skills, Building enduring relationships, Excellent written communication skills, Excellent verbal communication skills, Crafting clear content, Crafting persuasive content, Crafting audience-appropriate content, Managing multiple priorities, Leading teams through complex situations, Leading teams through high-stakes situations
What You'll Do.
Develop integrated communication strategies
Execute integrated communication strategies
Engage stakeholders to craft narratives
Identify target audiences
Select communication channels
Cultivate media relationships
Sustain media relationships
Oversee media query handling
Lead crisis communications planning
Ensure consistent messaging
Ensure accurate messaging
Build thought leader network
Develop compelling narratives
Develop thought leadership partnerships
Manage perception surveys
Manage sentiment surveys
Initiate relevant research
Inform communications strategies
Inform policy strategies
Inform programme strategies
Collaborate on behavioural insights studies
Support policy objectives
Support programme objectives
Ensure crisis response preparedness
Respond expeditiously to crises
Review crisis communication protocols
Review crisis communication responses
Lead crisis exercises
Recommend crisis training
Lead communications team
Coach communications team
Develop communications team
Foster collaborative environment
Foster high-performing environment
Guide staff in strategy translation
Build functional capabilities
Drive continuous improvement
Achieve divisional objectives
Achieve divisional outcomes
How You'll Work.
Team & Collaboration
Senior management collaboration; Internal stakeholder collaboration; External stakeholder collaboration; Cross-sector relationships; Cross-level relationships
Communication Scope
Written communication; Verbal communication; Crafting narratives; Delivering messages
Full Job Description
**[What the role is]** The Deputy Director, Strategic Communications & Media Division (SCMD) plays a pivotal leadership role in shaping how SWDA communicates its mission to enable individuals to learn for life, pursue skills mastery, and develop fulfilling careers for a future-ready Singapore. Reporting to the Director, this role is responsible for developing and managing strategic communications, media, thought leadership and stakeholder engagement, and research strategies that build public awareness, trust, and confidence in SWDA and the broader jobs and skills ecosystem. The Deputy Director works in close collaboration with senior management and internal stakeholders to influence perceptions and drive meaningful behaviour change in support of SWDA's strategic priorities. **[What you will be working on]** **KEY RESPONSIBILITIES** **Strategic Communications** * Develop and execute comprehensive integrated communication strategies that align with SWDA's policies, key focus areas, and initiatives * Engage internal and external stakeholders to craft compelling narratives, identify target audiences, and select the most effective channels to deliver key messages that build trust and confidence in SWDA and the jobs and skills ecosystem **Media Relations** * Cultivate and sustain strong relationships with media partners, spanning mainstream news outlets to content partnerships * Oversee the handling of complex media queries, lead crisis communications planning, and ensure consistent and accurate messaging across all platforms **Thought Leadership** * Work with internal and external stakeholders to build a network of thought leaders and develop compelling narratives and partnerships that establish SWDA as a leading voice in skills and jobs, strengthening public confidence and trust in the agency **Insight and Research** * Champion a data-driven communications approach by actively managing public perception and sentiment surveys, and initiating relevant research to inform c
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