BambooHR
HR Technology
DemandMarketer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Demand Marketer at BambooHR. Skills: Paid search, Digital acquisition, Demand generation, Performance marketing. Manage paid search campaigns. Optimize paid search campaigns”
What You'll Achieve.
Drive pipeline growth; Generate measurable business impact; Scale acquisition programs; Improve lead generation; Improve SAO volume; Improve pipeline contribution; Improve return on ad spend
Industry & Context.
Analytical rigor; Actionable recommendations; Creative problem-solving
Background check, Credit check
What They're Looking For.
Must Have
2-4 years B2B paid search experience, Manage significant ad budgets, Advanced Excel or Google Sheets, Bachelor's degree or equivalent experience
Nice to Have
Salesforce, Marketo, Tableau, or Looker experience, B2B SaaS demand generation experience, HR technology marketing experience, Multi-touch attribution models familiarity, Landing page optimization understanding, Conversion rate optimization understanding, AI tools marketing automation experience, Digital advertising trends knowledge
What You'll Do.
Manage paid search campaigns
Optimize paid search campaigns
Partner on campaign strategy
Partner on testing initiatives
Partner on optimization opportunities
Partner on performance analysis
Own day-to-day campaign execution
Manage bid management
Manage audience targeting
Recommend landing pages
Analyze campaign performance
Analyze conversion data
Improve lead generation
Improve pipeline contribution
Improve return on ad spend
Develop testing strategies
Execute testing strategies
Collaborate on attribution
Collaborate on tracking accuracy
Collaborate on reporting
Collaborate on campaign measurement
Partner to build campaigns
Align campaigns to goals
Align campaigns to personas
Monitor industry trends
Monitor platform updates
Monitor competitive insights
Identify growth opportunities
Identify optimization strategies
Build performance presentations
Communicate performance insights
Communicate recommendations
Identify scalable acquisition opportunities
Maintain budget goals
Contribute to quarterly planning
Contribute to forecasting
Contribute to channel strategy
How You'll Work.
Team & Collaboration
Demand generation teams; Marketing operations teams; Analytics teams; Creative teams; Product marketing teams; Senior paid search team members; Audience marketing teams
Communication Scope
Build presentations; Communicate performance
Process & Methodology
Manage multiple campaigns, Manage multiple projects
Full Job Description
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. AI at BambooHR At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR. Essential Job Duties As a Paid Search Demand Marketer, you will play a key role in driving pipeline growth through high-performing paid search and digital acquisition campaigns. You’ll partner closely with demand generation, marketing operations, analytics, creative, and product marketing teams to develop and optimize campaigns that generate measurable business impact. You will work closely with a senior paid search marketer to execute, optimize, and scale acquisition programs while developing deeper expertise in performance marketing strategy and operations. This role combines analytical rigor with creative experimentation, requiring someone who thrives in a fast-paced environment and is energized by performance data, testing, and continuous optimization. The ideal candidate understands how to scale paid search acquisition efficiently while balancing lead quality, pipeline contribution, and ROI. You are comfortable owning campaigns end-to-end, proactively identifying opportunities, and translating performance insights into actionable recommendations that influence strategy and execution. You will: Manage and optimize paid search campaigns across platforms including Google Ads, Microsoft Advertising, YouTube, Display, Discovery, and emerging paid channels. Partner closely with senior paid search team members on campaign strategy, testing initiatives, optimization opportunities
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