BambooHR

HR Technology

DemandMarketer

$75–110k ~AI est. Utah, United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Demand Marketer at BambooHR. Skills: Paid search, Digital acquisition, Demand generation, Performance marketing. Manage paid search campaigns. Optimize paid search campaigns”

What You'll Achieve.

Drive pipeline growth; Generate measurable business impact; Scale acquisition programs; Improve lead generation; Improve SAO volume; Improve pipeline contribution; Improve return on ad spend

Industry & Context.

HR Technology
Problems you'll solve

Analytical rigor; Actionable recommendations; Creative problem-solving

Eligibility Requirements

Background check, Credit check

What They're Looking For.

Must Have

2-4 years B2B paid search experience, Manage significant ad budgets, Advanced Excel or Google Sheets, Bachelor's degree or equivalent experience

Nice to Have

Salesforce, Marketo, Tableau, or Looker experience, B2B SaaS demand generation experience, HR technology marketing experience, Multi-touch attribution models familiarity, Landing page optimization understanding, Conversion rate optimization understanding, AI tools marketing automation experience, Digital advertising trends knowledge

What You'll Do.

Manage paid search campaigns

Optimize paid search campaigns

Partner on campaign strategy

Partner on testing initiatives

Partner on optimization opportunities

Partner on performance analysis

Own day-to-day campaign execution

Manage bid management

Manage audience targeting

Recommend landing pages

Analyze campaign performance

Analyze conversion data

Improve lead generation

Improve pipeline contribution

Improve return on ad spend

Develop testing strategies

Execute testing strategies

Collaborate on attribution

Collaborate on tracking accuracy

Collaborate on reporting

Collaborate on campaign measurement

Partner to build campaigns

Align campaigns to goals

Align campaigns to personas

Monitor industry trends

Monitor platform updates

Monitor competitive insights

Identify growth opportunities

Identify optimization strategies

Build performance presentations

Communicate performance insights

Communicate recommendations

Identify scalable acquisition opportunities

Maintain budget goals

Contribute to quarterly planning

Contribute to forecasting

Contribute to channel strategy

How You'll Work.

Team & Collaboration

Demand generation teams; Marketing operations teams; Analytics teams; Creative teams; Product marketing teams; Senior paid search team members; Audience marketing teams

Communication Scope

Build presentations; Communicate performance

Process & Methodology

Manage multiple campaigns, Manage multiple projects

Full Job Description

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. AI at BambooHR At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR. Essential Job Duties As a Paid Search Demand Marketer, you will play a key role in driving pipeline growth through high-performing paid search and digital acquisition campaigns. You’ll partner closely with demand generation, marketing operations, analytics, creative, and product marketing teams to develop and optimize campaigns that generate measurable business impact. You will work closely with a senior paid search marketer to execute, optimize, and scale acquisition programs while developing deeper expertise in performance marketing strategy and operations. This role combines analytical rigor with creative experimentation, requiring someone who thrives in a fast-paced environment and is energized by performance data, testing, and continuous optimization. The ideal candidate understands how to scale paid search acquisition efficiently while balancing lead quality, pipeline contribution, and ROI. You are comfortable owning campaigns end-to-end, proactively identifying opportunities, and translating performance insights into actionable recommendations that influence strategy and execution. You will: Manage and optimize paid search campaigns across platforms including Google Ads, Microsoft Advertising, YouTube, Display, Discovery, and emerging paid channels. Partner closely with senior paid search team members on campaign strategy, testing initiatives, optimization opportunities

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