Coface
Financial Services
DemandGenerationSpecialist
“Demand Generation Specialist at Coface. Skills: Demand generation, Digital marketing, Paid media, LinkedIn campaigns. Plan paid demand generation campaigns. Execute paid demand generation campaigns”
What You'll Achieve.
Drive pipeline growth; Generate high-quality leads; Support revenue growth
Industry & Context.
Data-driven insights
What They're Looking For.
Must Have
Bachelor's degree in marketing, 5+ years experience in demand generation, Hands-on experience with paid media, Experience with marketing automation, Experience with CRM tools, Excellent written communication skills, Excellent verbal communication skills, Ability to manage multiple campaigns
Nice to Have
B2B experience in financial services, B2B experience in insurance, B2B experience in risk-related industries
What You'll Do.
Plan paid demand generation campaigns
Execute paid demand generation campaigns
Optimize paid demand generation campaigns
Collaborate with agencies
Drive lead performance
Monitor performance metrics
Adjust campaigns based on results
Own paid LinkedIn strategy
Execute paid LinkedIn strategy
Drive qualified leads
Track LinkedIn campaign performance
Analyze LinkedIn campaign performance
Report on LinkedIn campaign performance
Plan content syndication programs
Manage content syndication programs
Coordinate content selection
Coordinate lead follow-up
Analyze program performance
Analyze cost per lead
Optimize future programs
Support ABM strategies
Execute ABM strategies
Activate ABM campaigns
Align messaging with accounts
Align content with accounts
Drive pipeline impact
Track performance across channels
Provide regular reporting
Provide insights to stakeholders
Use data-driven insights
Work closely with sales
Work closely with regional marketing
Work closely with Group teams
Ensure smooth handoff of leads
Align with lead management processes
Align with CRM processes
Support digital initiatives
Support lead generation initiatives
How You'll Work.
Team & Collaboration
Regional marketing teams; Group marketing teams; Sales teams; External partners; Agencies
Communication Scope
Written communication; Verbal communication
Applying for this Demand Generation Specialist role?
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