Company
FinTech
DemandGeneration,SeniorManager/Director
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“Demand Generation, Senior Manager / Director. Skills: Demand generation, Account-based marketing, Executive engagement, Field marketing. Own and drive U. S. marketing-sourced pipeline generation. Establish measurable strategies and programs that contribute directly”
What You'll Achieve.
Contribute directly to revenue growth; Increase brand visibility; Support demand generation objectives; Contribute to pipeline outcomes
Industry & Context.
What They're Looking For.
Must Have
7+ years of experience in demand generation, field marketing, account-based marketing, executive community management, or related B2B enterprise marketing functions, Minimum 3 years of experience within fintech, payments, banking, financial operations, enterprise finance software, or closely related industries, Proven track record of building and scaling enterprise demand generation programs targeting senior executive buyers and complex sales cycles, Direct experience developing and executing ABM strategies for named accounts and high-value enterprise prospects, Demonstrated success creating, launching, and managing executive communities, leadership forums, advisory groups, or similar relationship-driven programs, Experience managing enterprise conferences, executive events, sponsorships, hosted dinners, and event-driven pipeline generation initiatives, Background working with public relations agencies, media outreach programs, and industry publications, Understanding of marketing-sourced pipeline metrics, lead qualification processes, conversion performance, and revenue attribution models, Excellent communication, stakeholder management, and executive presentation skills, Ability to operate independently as a senior individual contributor while building the foundation for future team growth, Familiarity with modern marketing technologies, CRM platforms, automation tools, AI-enabled workflows, and account intelligence solutions, Must be based in the United States and authorized to work in the country
Nice to Have
Knowledge of payments, banking operations, financial controls, or enterprise finance ecosystems is strongly preferred
What You'll Do.
Own and drive U. S. marketing-sourced pipeline generation
Establish measurable strategies and programs that contribute directly
Develop and execute account-based marketing initiatives targeting enterprise
Build and manage executive engagement programs
Define and oversee the annual field marketing strategy
Manage public relations efforts and media engagement strategies
Lead demand-focused LinkedIn and social engagement initiatives
Design and execute direct mail
Collaborate with sales
Monitor campaign performance
Provide regular reporting and strategic recommendations to leadership
Serve as the primary point of accountability for
Conduct regular pipeline reviews and business updates with
How You'll Work.
Team & Collaboration
Collaborate with sales; Collaborate with content; Collaborate with brand; Collaborate with operations; Collaborate with leadership teams
Communication Scope
Executive presentation
Full Job Description
## Accountabilities Own and drive U.S. marketing-sourced pipeline generation, establishing measurable strategies and programs that contribute directly to revenue growth. Develop and execute account-based marketing initiatives targeting enterprise decision-makers, including CFOs, COOs, Controllers, and Heads of Payments. Build and manage executive engagement programs, including leadership communities, advisory groups, executive dinners, roundtables, and relationship-building initiatives. Define and oversee the annual field marketing strategy, including conferences, sponsored events, webinars, speaking engagements, and hosted experiences. Manage public relations efforts and media engagement strategies to increase brand visibility and support demand generation objectives. Lead demand-focused LinkedIn and social engagement initiatives, ensuring content, executive amplification, and campaigns contribute to pipeline outcomes. Design and execute direct mail, gifting, and account engagement programs that support strategic account penetration and relationship development. Collaborate with sales, content, brand, operations, and leadership teams to align marketing initiatives with pipeline targets and business objectives. Monitor campaign performance, account engagement, conversion metrics, and marketing effectiveness, providing regular reporting and strategic recommendations to leadership. Serve as the primary point of accountability for U.S. demand generation performance, conducting regular pipeline reviews and business updates with executive stakeholders. Requirements 7+ years of experience in demand generation, field marketing, account-based marketing, executive community management, or related B2B enterprise marketing functions. Minimum 3 years of experience within fintech, payments, banking, financial operations, enterprise finance software, or closely related industries. Proven track record of building and scaling enterprise demand generation programs targeting senior e
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