Coder
AI software development
DemandGenerationProgramManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Demand Generation Program Manager at Coder. Skills: Demand generation, Program management, Data analysis. Run demand gen programs. Shape audience discovery”
What You'll Achieve.
Ship thoughtful programs on time; Ship thoughtful programs on budget; Ship thoughtful programs built to learn; Inform renewals; Inform optimizations; Inform future tests
Industry & Context.
Analyze performance; Turn numbers into recommendations
What They're Looking For.
Must Have
3–5 years of experience in demand generation, digital marketing, or paid media, Hands-on experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels, project management instincts, Comfort working with data, Curiosity about using AI tools and workflows
Nice to Have
Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms, Experience managing programs in tools such as Asana, A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets, Experience in B2C marketing or industries outside traditional B2B demand gen
What You'll Do.
Run demand gen programs
Shape audience discovery
Run day-to-day execution for sponsorships
Own vendor relationships and program logistics
Expand verticalized campaigns
Research new channels and opportunities
Support regional program execution
Partner with marketing ops to execute programs
Track program performance
How You'll Work.
Team & Collaboration
Work closely with demand gen, content, design, product marketing, and marketing ops; Partner with marketing ops
Process & Methodology
Keep deadlines organized, Keep budgets organized, Keep stakeholders organized, Communicate early when things shift
Full Job Description
We’re looking for a demand generation marketer who brings fresh ideas, strong execution, and a clear eye for results. In this role, you’ll shape how the right audiences discover, engage with, and evaluate Coder. You’ll run demand gen programs across sponsorships, paid campaigns, vendor channels, and regional markets. You’ll work closely with demand gen, content, design, product marketing, and marketing ops to ship thoughtful programs on time, on budget, and built to learn. What you’ll do here - Run day-to-day execution for sponsorships, vendor programs like BrightTALK, and paid campaigns across selected channels. - Own vendor relationships and program logistics, including timelines, deliverables, and follow-up. - Help expand verticalized campaigns by tailoring messaging and channel selection to specific industries and buyer segments. - Research, document, and recommend new channels, sponsorships, and campaign opportunities to test. - Support regional program execution across Europe and APAC as we expand localization. - Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives. - Track program performance and share recommendations that inform renewals, optimizations, and future tests. What we’re looking for - 3–5 years of experience in demand generation, digital marketing, or paid media. - Hands-on experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels. - Strong project management instincts. You keep deadlines, budgets, and stakeholders organized, and you communicate early when things shift. - Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, analyze performance, and turn numbers into recommendations. - Curiosity about using AI tools and workflows to find efficiencies, improve execution, and test what’s possible. Bonus tacos if you have - Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, o
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