Collibra
DemandGenerationMarketingManager
“Demand Generation Marketing Manager at Collibra. Skills: Demand Generation, Growth Marketing, Campaign Management, Marketing Strategy. Tactical execution of the go-to-market engine. Crafting campaigns that connect target personas to Deasy’s products”
What You'll Achieve.
Measurable pipeline contribution from the paid/organic channels managed via Shared Services within your sixth month; Scale a predictable lead-to-revenue engine that demonstrates how the incubator model can successfully leverage shared corporate resources to capture a new market within your twelfth month
Industry & Context.
Ensuring every marketing dollar is optimized for ROI; Ensure pipeline conversion with target audiences; Scale a predictable lead-to-revenue engine
Hybrid role based in our New York City office, Work from the office at least two days each week
What They're Looking For.
Must Have
Foundational growth marketer for this venture, Tactical execution of the go-to-market engine, Bridge between high-level strategy and technical execution, Crafting campaigns that connect target personas to Deasy’s products, Ensuring every marketing dollar is optimized for ROI, Define target technical personas and goals, Collaborating with internal teams to ensure "no-overlap" between Collibra and Deasy ad auctions, Document and execute campaigns that drive the user journey experience, Adapt these campaigns across diverse channels to ensure pipeline conversion with target audiences, Deliver the initial user journey framework and nurture logic for Deasy, Execute two major AI event activations end-to-end within your sixth month, Show a measurable pipeline contribution from the paid/organic channels managed via Shared Services within your sixth month, Scale a predictable lead-to-revenue engine that demonstrates how the incubator model can successfully leverage shared corporate resources to capture a new market within your twelfth month
Nice to Have
Experience with AI-native incubator brand, Leveraging powerhouse infrastructure of Collibra
What You'll Do.
Tactical execution of the go-to-market engine
Crafting campaigns that connect target personas to Deasy’s products
Ensuring every marketing dollar is optimized for ROI
Integrated Campaign Orchestration
Web deliver the initial user journey framework and nurture logic for Deasy
Execute two major AI event activations end-to-end
Scale a predictable lead-to-revenue engine
How You'll Work.
Team & Collaboration
Partner with Performance Marketing and Shared Services to scale initiatives; Collaborating with internal teams to ensure "no-overlap" between Collibra and Deasy ad auctions; Work with Product and Marketing stakeholders to document and execute campaigns
Process & Methodology
Execute two major AI event activations end-to-end, Scale a predictable lead-to-revenue engine
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