Cresta
Technology
DemandGenerationManager,Enterprise
Neural analysis suggests this role is
optimal for Manager candidates.
“Demand Generation Manager, Enterprise at Cresta. Own and scale non-paid channels. Plan and execute demand generation campaigns”
What You'll Achieve.
Drive pipeline generation; Improve pipeline efficiency
Industry & Context.
Data-driven mindset; Optimize based on results
What They're Looking For.
Must Have
4+ years demand generation, 4+ years campaign execution, 4+ years lifecycle marketing, Proven experience multi-channel campaigns, Drive qualified pipeline, Hands-on GTM tools, Hands-on demand generation tools, Cross-functional collaboration skills, Partner effectively with Sales, Partner effectively with Marketing, Partner effectively with RevOps, Excellent project management skills, Manage multiple priorities, Data-driven mindset, Measure campaign performance, Optimize based on results, Thrive in fast-paced environment, Thrive in high-growth environment
Nice to Have
Experience enterprise segments, Experience strategic account segments, Familiarity ABM, Familiarity intent-driven campaigns, Partner closely with enterprise sales, Experience scaling startup environments
What You'll Do.
Own and scale non-paid channels
Plan and execute demand generation campaigns
Measure campaign performance
Analyze campaign performance
Optimize campaign performance
Develop intent and interest based programs
Partner with content marketing
Activate targeted content
How You'll Work.
Team & Collaboration
Partner with Sales; Partner with Marketing; Partner with RevOps
Process & Methodology
Project management, Attention to detail
Full Job Description
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. Role Overview: We’re looking for a strategic Demand Generation Manager focused on our Enterprise segment to develop and execute end-to-end high impact campaigns. In this role, you’ll be instrumental in driving and nurturing quality leads through innovative and data-driven strategies. Responsibilities: Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers Collaborate cross-functionally with Sales, Marketing, and
Applying for this Demand Generation Manager, Enterprise role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Cresta?
Real rants from real employees. Read before you apply.