Workday
Technology
DemandGenerationManager,DataCloud
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“Demand Generation Manager, Data Cloud at Workday. Skills: Demand generation, Integrated campaigns, Partner co-marketing, IT buyer engagement. Translate GTM strategy into demand programs. Generate qualified pipeline for Data Cloud”
What You'll Achieve.
Accelerate pipeline and revenue
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5–7 years B2B marketing experience, Demand generation experience, Integrated campaigns experience, Enterprise technology marketing experience, Marketing directly to CIO, Marketing directly to CTO, Marketing directly to senior IT decision makers, Owning messaging for IT buyers, Owning campaigns for IT buyers, Owning content for IT buyers, Hands-on co-marketing experience, Technology partner co-marketing experience, SI partner co-marketing experience, Building programs that generate pipeline, Tracking metrics, Using metrics to optimize, Connecting programs to pipeline outcomes, Collaborating across functions, Communicating proactively, Test-and-learn mindset, Handling ambiguity, Bias for action, Ownership and accountability, Managing multiple programs simultaneously, Fast-paced environment
What You'll Do.
Translate GTM strategy into demand programs
Generate qualified pipeline for Data Cloud
Build persona- and use-case-based programs
Manage day-to-day program execution
Coordinate with agencies and internal teams
Keep programs on track
Apply understanding of IT buyer evaluation
Shape messaging for IT buyers
Shape content for IT buyers
Shape campaign strategy for IT buyers
Partner with Product Marketing
Ensure campaign materials resonate with IT decision makers
Reflect current market dynamics
Collaborate with Sales teams
Execute co-marketing programs with partners
Coordinate messaging with partners
Coordinate timing with partners
Coordinate shared pipeline goals with partners
Ensure partner programs are activated effectively
Track partner programs against pipeline targets
Own reporting and analysis for marketing programs
Report on partner-sourced pipeline
Report on partner-influenced pipeline
Use performance data to identify working elements
Recommend optimizations
Share regular updates and insights
Coordinate across Sales
Coordinate with regional teams
Coordinate with partners
Ensure programs are aligned
Ensure programs are executed well
Maintain clear communication
Maintain feedback loops
How You'll Work.
Team & Collaboration
Partner with Product; Partner with Sales; Partner with broader Marketing; Partner with Product Marketing; Partner with Field Marketing; Partner with Digital Marketing; Partner with SDRDR; Partner with Sales leadership; Partner with technology partners; Collaborate with Sales teams; Collaborate with Partner Marketing; Collaborate with Alliances teams; Coordinate across Sales; Coordinate with SDRDR; Coordinate with Product Marketing; Coordinate with regional teams; Coordinate with partners
Process & Methodology
Program management, Timeline management
Full Job Description
**Your work days are brighter here.** We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. **About the Team** The Global COE Growth Marketing team is responsible for go-to-market strategy and execution for Workday's AI products and capabilities. This team partners closely with Product, Sales, and broader Marketing to drive awareness, demand, and adoption of Workday's AI innovations. Within this team, you will sit within the Specialized Products GTM Marketing organization with a specific focus on Workday Data Cloud. You'll collaborate with product marketing, field and digital marketing, SDR/BDR, sales leadership, and technology partners to plan and execute integrated programs that accelerate pipeline and revenue for Data Cloud and related AI-po **About the Role** As Manager, Data Cloud Growth Marketing, you are the primary day-to-day marketing executor for Workday Data Cloud — owning campaign planning, progra
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