DemandGenerationManager

Demand Generation Manager - Austin, TX We are looking for a Marketing Manager, Demand Generation to serve as the primary driver of pipeline growth across Togetherwork’s portfolio of vertical software solutions. This role is responsible for owning full-funnel campaign strategy and execution, optimizing performance across all channels, and partnering closely with Sales and Product Marketing to bring growth initiatives to life. The Marketing Manager, Demand Generation combines analytical rigor with hands-on execution to build scalable programs that deliver quantifiable results. What you’ll do: Demand Generation Execution Develop and execute a comprehensive demand generation strategy aligned with company revenue goals Own full-funnel campaign planning and execution across digital media, paid search, social, events, webinars, influencer programs, and outbound email Build integrated campaigns targeting key vertical segments, personas, and buying groups Develop and improve lead capture, routing, enrichment, nurturing, and follow-up processes to improve speed-to-lead and pipeline quality Performance & Optimization Manage tactical execution across all channels and continuously evaluate performance, adjusting budgets, creative, and targeting to maximize ROI Implement A/B and multivariate testing to improve conversion rates and reduce acquisition cost Analyze campaign, event, social, and funnel performance to uncover insights and guide future investment Identify operational bottlenecks and support growth experiments that improve speed, quality, and scalability Events & Programs Plan and coordinate webinars, field events, trade shows, partner events, and customer-facing programs, including logistics, promotion, follow-up, and performance reporting Support social media planning, scheduling, publishing, content amplification, and performance tracking across key channels Cross-Functional Collaboration & Marketing Operations Partner with Sales and Product to ensure campaign alignme