Sage
healthcare, senior living
DemandGenerationManager
“Demand Generation Manager at Sage. Skills: demand generation, pipeline growth, paid media, funnel optimization, SEO, content strategy. Own and execute integrated marketing campaigns end-to-end across channels to drive pipeline growth. Drive paid media performance (Meta, LinkedIn, Google) and manage external vendors to optimize conversion and cost efficiency”
What You'll Achieve.
drive pipeline growth; optimize conversion and cost efficiency; improve funnel conversion; increase qualified inbound demand; improve campaign impact and efficiency; marketing programs translate directly into pipeline and revenue
Industry & Context.
analyze performance data and drive improvements in conversion and pipeline outcomes
What They're Looking For.
Must Have
4–7+ years of experience in growth marketing, demand generation, or lifecycle marketing in a B2B environment, hands-on experience executing campaigns across paid, email/lifecycle, and organic channels, Experience managing paid media channels (LinkedIn, Google, Meta) and working with external vendors or agencies, Demonstrated ability to analyze performance data and drive improvements in conversion and pipeline outcomes, Experience working cross-functionally with Sales and RevOps teams
Nice to Have
Experience at an early-stage or high-growth startup, Familiarity with tools such as HubSpot, Salesforce, and marketing automation platforms, understanding of SEO and content-driven growth strategies, Experience leveraging AI tools to improve marketing execution and workflows, Background in healthcare, senior living, or adjacent industries
What You'll Do.
Own and execute integrated marketing campaigns end-to-end across channels to drive pipeline growth
Drive paid media performance (Meta
Google) and manage external vendors to optimize conversion and cost efficiency
Improve funnel conversion (lead → demo → opportunity) through testing
and inbound optimization
Develop and scale SEO and content strategy to increase qualified inbound demand
run structured experiments
and continuously iterate to improve campaign impact and efficiency
How You'll Work.
Team & Collaboration
Partner closely with Growth, Sales, and RevOps to ensure marketing programs translate directly into pipeline and revenue; cross-team collaboration
Applying for this Demand Generation Manager role?
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