GroundTruth
Technology
DemandGenerationManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Demand Generation Manager at GroundTruth. Skills: Demand Generation, Performance Marketing, B2B SaaS. The Demand Generation Manager will own paid channels and nurture programs to generate market interest and translate it into pipeline. This role involves developing and executing B2B paid digital strategies across search, social, and display, managing user acquisition and lead gen programs for enterprise and SMB segments, and designing nurture strategies with content and product marketing. Additi”
What You'll Achieve.
The primary objective is to translate GTM strategy into demand gen execution, building campaigns that generate qualified leads for the enterprise sales team and new users for GroundTruth Ads Manager and other platforms. Key metrics include pipeline contribution, CAC, ROAS, and channel efficiency.
Industry & Context.
attribution; analytical instincts; AI-assisted execution
The company values GRIT (Growth Mindset, Respectful, Intentional, Trustworthy). Applicants are encouraged to apply even if they don't meet every criterion. AI-supported tools are used in the recruiting process, but all applications are reviewed by a recruiter.
What They're Looking For.
Must Have
Requires 4-6 years in demand gen, performance marketing, or growth marketing, ideally in a startup, B2B SaaS, or ad tech company. Must have a proven track record running paid campaigns that generate pipeline, comfort with both enterprise B2B and self-serve/SMB motions, and strong data fluency, attribution, and analytical instincts. The candidate should be able to translate a GTM brief into a channel plan independently and be AI-forward with good judgment.
Nice to Have
Experience in ad tech, location intelligence, or marketing technology. Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and programmatic DSPs like The Trade Desk. Familiarity with HubSpot or similar marketing automation platforms. Experience with both brand and performance budget allocation. Experience with LLMs and Gen-AI platforms.
What You'll Do.
The Demand Generation Manager will own paid channels and nurture programs to generate market interest and translate it into pipeline.
This role involves developing and executing B2B paid digital strategies across search, social, and display, managing user acquisition and lead gen programs for enterprise and SMB segments, and designing nurture strategies with content and product marketing.
Additionally, the manager will oversee agency and vendor relationships, manage budgets, and report on key demand gen metrics, partnering with Sales to ensure lead quality and optimize towards higher-value customers.
How You'll Work.
Team & Collaboration
The role requires partnering with Sales to understand and ensure lead quality, and optimizing towards higher-value customers. It also involves working with content and product marketing to design email and lifecycle touchpoints. The candidate will also manage performance agencies and platform relationships.
Communication Scope
executive presentations
Full Job Description
**A bit about us** GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts. With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more. Learn more at [groundtruth.com](http://groundtruth.com). At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of[ Ad Age’s Best Places to Work](https://adage.com/Reprint-AA24142GroundTruth) in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team[ here.](https://www.groundtruth.com/careers/) **A bit about you** GroundTruth, now part of ZeroToOne.AI, is building the predictive intelligence layer for the next era of advertising, moving the industry from reacting to past behavior to anticipating what consumers will do next. As Demand Generation Manager, you'll own the paid channels and nurture programs that create market interest and translate that into pipeline. This is a high-ownership role. You'll work directly with the VP of Marketing to translate GTM strategy into demand gen execution, building campaigns that generate qualified leads for our enterprise sales team and new users for GroundTruth Ads Manager, our self-serve ad platform, [Addy.co](http://addy.co), an ad marketplace for SMBs, and pipeline for new products as we expand the ZeroToOne.AI platform. This is a builder role at a company in the middle of a real transformation. If you've been the person who figures it out (sets up the attribution, writes the brief, challenges the agency, and still has a point of view on what to cut) we want to
Applying for this Demand Generation Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about GroundTruth?
Real rants from real employees. Read before you apply.