DemandGenerationManager

Aptitude Software is at a defining moment. We are scaling our flagship platform, Fynapse, and shaping a new category around Finance Data and Intelligence. This is not incremental change. It is an opportunity to redefine how we go to market and unlock the next phase of growth. Fynapse is built for a new era of finance: real-time, finance-grade data, continuous close, and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world. To support this, we are building a modern growth engine. One that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology. As a Demand Generation Lead, you will sit at the centre of this. You will design and execute high-impact campaigns, shape our account-based strategy, and build the digital engine that accelerates pipeline creation. This is a rare opportunity to join at zero-to-one. To define the strategy, not inherit it. To build the machine that drives growth. What Success Looks Like: You consistently generate and accelerate high-quality pipeline by: * Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities. * Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts. * Proactively manage and optimise pipeline health by driving progression across funnel stages, in close partnership with Sales. * Pilot and scale innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels. * Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation. * Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort. * Building credibility with senior decision-maker