Customer. io
DemandGenerationManager,ABM
Neural analysis suggests this role is
optimal for Mid candidates.
“Demand Generation Manager, ABM at Customer. io. Skills: Demand Generation, Account-Based Marketing (ABM), Competitive Displacement Campaigns, Pipeline Generation, Sales Collaboration. Lead competitive displacement campaigns targeting accounts using competing marketing automation tools. Build playbooks, messaging, and sales plays for competitive deals”
What You'll Achieve.
Measurable improvement in win rates against priority competitors (Marketo, Klaviyo, Braze) through targeted displacement campaigns and sales enablement; More competitive deals influenced; Higher close rates in head-to-head scenarios; Key contributor to continuing 40% YoY growth on Pipeline and Revenue; Launch experiments and convert the successful ones into 'always-on' tactics; Work in lockstep with BDRs and AEs toward the shared goal of engaging, sourcing opportunities, and closing target accounts
Industry & Context.
Use analytics to drive decisions; Test, iterate, and improve fast
What They're Looking For.
Must Have
Competitive marketing experience — proven track record building takedown campaigns, displacement messaging, and sales plays targeting specific ideally with direct experience competing against Marketo, Klaviyo, Braze, or similar, Track record of success in creating and scaling demand programs in B2B SaaS, Hands-on experience running ABM programs end-to-end - from account selection and campaign design through to pipeline reporting, Experience with direct mail, gifting, and physical campaign execution (tools like Postal, Sendoso, or similar), Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer. io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft., collaborator with sales — someone who sees AEs as partners, not just consumers of leads, and proactively brings them into campaign design, ROI and metrics-driven — ability to create, analyze, and iterate based on data, Growth mindset and self-motivated; comfortable building programs from scratch and owning outcomes
Nice to Have
Familiarity with the MarTech competitive landscape is a plus — existing context on where Customer. io competes will accelerate ramp
What You'll Do.
Lead competitive displacement campaigns targeting accounts using competing marketing automation tools
and sales plays for competitive deals
Own the strategy and execution of 1:1 and 1:few account-based programs
and targeted offer campaigns against priority accounts
Build and iterate on ABM plays
Develop coordinated post-campaign follow-up strategies
Turn one-off experiments into repeatable programs
Support targeted field events and executive experiences
How You'll Work.
Team & Collaboration
Work hand in hand with Sales Directors and AEs to source new deals and accelerate strategic ones; Sit within the Demand Gen team alongside content, events, and partner marketing; Collaborate across teams to make it happen; Build trust and make partners feel like part of the crew; Partner closely with AEs and Sales Directors to identify intent signals, flag account-level activity, and create campaigns that accelerate pipeline; Develop coordinated post-campaign follow-up strategies in lockstep with sales; Work in lockstep with BDRs and AEs toward the shared goal of engaging, sourcing opportunities, and closing target accounts
Communication Scope
Clear communication; Simplify complexity and make everyone around you more effective
Process & Methodology
Prioritize time to maximize growth, Manage a mix of marketing plays, Launch experiments and convert successful ones into 'always-on' tactics
Full Job Description
About Customer.io Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data. About the role: Hi, my name is Cody Stover, Director, Demand Gen at Customer.io, and I'm looking for a Demand Generation Manager, ABM. We're growing fast in North America and looking for a marketer who knows how to win competitive deals — and builds the ABM programs to make it happen at scale. You'll lead competitive displacement campaigns targeting accounts using competing marketing automation tools like Marketo, Klaviyo, and Braze, building the playbooks, messaging, and sales plays that give our team a measurable edge. Alongside that, you'll own the strategy and execution of 1:1 and 1:few account-based programs — spanning email, gifting, referral, and other relevant channels — personalized for competitive displacement opportunities, industry trends, and buyer intent signals. You'll sit within our Demand Gen team alongside content, events, and partner marketing, and will work hand in hand with Sales Directors and AEs to source new deals and accelerate strategic ones. The programs you build will have clear pipeline targets attached — you'll be accountable for outcomes, not just execution. If you lead with competitive, know how to run takedown campaigns that actually move deals, and want a direct line between your work and revenue, this role is for you. About you You're a data-driven marketer who leads with competitive strategy and knows how to translate it into campaigns that move deals. You love the variety of managing a mix of marketing plays and know how to prioritize your time to maximize growth. All the while, you love collaborating across teams to make it happen. What we value Collaboration over silos. You thrive on wo
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