DemandGenerationLead

## Accountabilities Own and optimize end-to-end email nurture programs, including strategy, sequencing, triggers, and performance optimization across audience segments Build, manage, and continuously improve marketing automation workflows across CRM and sales systems Oversee CRM operations including segmentation, lifecycle management, data hygiene, and pipeline structure Design and maintain lead scoring and account scoring models aligned with ICPs and buying signals Leverage intent and enrichment data to identify in-market accounts and prioritize high-value opportunities Develop and maintain sales enablement assets such as ABM playbooks, outreach sequences, decks, and one-pagers Build dashboards and attribution models to connect marketing activity to pipeline and revenue performance Manage website tracking, conversion analytics, and CRO recommendations based on user behavior and performance data Provide actionable insights and strategic recommendations to improve conversion efficiency and campaign performance Support reporting on marketing technology stack usage, ROI, and budget allocation effectiveness Collaborate cross-functionally with sales, ABM, and field marketing teams to drive execution and alignment Apply generative AI tools to enhance content creation, automation, and analytical workflows Requirements: 5+ years of experience in B2B demand generation, marketing operations, or growth-focused roles Strong hands-on experience with CRM platforms such as HubSpot, Salesforce, or equivalent tools Proven expertise in marketing automation, segmentation, lifecycle management, and lead scoring frameworks Experience working with intent data platforms, enrichment tools, and ICP/TAL development Strong analytical skills with experience in GA4, BI tools (Looker, Power BI, or similar), and attribution modeling Knowledge of website tracking, conversion optimization, and A/B testing methodologies Strong copywriting skills focused on conversion-driven email and enablement cont