CI&T
tech transformation
DemandGeneration&EventsLead
Neural analysis suggests this role is
optimal for Mid candidates.
“Demand Generation & Events Lead at CI&T. Skills: Demand Generation, Events, Field Marketing, Account Engagement, Lifecycle Marketing. Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences. Own the execution of the EMEA events calendar, ensuring alignment with go-to-market priorities, regional growth initiatives, and key industry moments”
What You'll Achieve.
own pipeline-generating programmes across the UK; connects field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post-event follow-up, contributes to revenue growth; play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities; drive demand generation and pipeline growth; maximise participation from high-value prospects; convert engagement into qualified pipeline; drive progression from initial interaction to sales opportunity; leads generated; meetings secured; pipeline influence; improving conversion and ROI
Industry & Context.
require your availability to be at our London office 2 times per week
What They're Looking For.
Must Have
3–7 years experience in B2B marketing, with a focus on demand generation, field marketing, and/or events, Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments, understanding of account-based marketing and complex B2B sales cycles, Hands-on experience with marketing automation and CRM platforms (e. g. HubSpot, Marketo, Salesforce), Excellent project management skills, with the ability to manage multiple programs simultaneously, stakeholder management and experience working closely with sales teams, Experience working for a global company and/or multicultural teams
What You'll Do.
Plan and execute a portfolio of B2B event programs across EMEA
including industry conferences
and curated executive experiences
Own the execution of the EMEA events calendar
ensuring alignment with go-to-market priorities
regional growth initiatives
and key industry moments
Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth
Manage end-to-end event execution
and delivery across multiple concurrent programs
Partner with vertical marketing and sales leaders to align event programs with target accounts
and regional growth objectives
Collaborate with sales teams on pre-event targeting
and account-based engagement to maximise participation from high-value prospects
Support structured sales follow-up to convert engagement into qualified pipeline
Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns
Develop pre- and post-event journeys that drive progression from initial interaction to sales opportunity
Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels
Track and report on program performance in partnership with marketing operations and sales
including leads generated
and pipeline influence
Use insights and data to continuously optimise event strategy
and lifecycle programs
Contribute to a test-and-learn culture focused on improving conversion and ROI
How You'll Work.
Team & Collaboration
Connect field marketing, lifecycle programs, and sales engagement; Partner with vertical marketing and sales leaders; Collaborate with sales teams; Partner with content and growth teams; Track and report on program performance in partnership with marketing operations and sales
Process & Methodology
Excellent project management skills, with the ability to manage multiple programs simultaneously, Manage end-to-end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs
Full Job Description
## Description We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions. With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality. About the Role We are looking for a Demand Generation & Events Lead to own pipeline-generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing. This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post-event follow-up, contributes to revenue growth. You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities. This is a hybrid model role which will require your availability to be at our London office 2 times per week. Core Responsibilities Events & Field Marketing Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences Own the execution of the EMEA events calendar, ensuring alignment with go-to-market priorities, regional growth initiatives, and key industry moments Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth Manage end-to-end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs Demand Generation & Sales Alignment Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives Collaborate with sales teams on pre-event targeting, invitation strategy, and account-based engagement to maximise participation from high-value prospects Support structured sales follow-up to convert engagement into qualifie
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