Haleon
Consumer Health
DcommManagerLatam
Neural analysis suggests this role is
optimal for Mid candidates.
“Dcomm Manager Latam at Haleon. Skills: Digital Marketing, Multi-Channel Marketing, Business Intelligence. Monitor external digital landscape. Provide inputs to stakeholders on MC initiatives”
What You'll Achieve.
Set MC targets for tracking performance vs target; Analyze Return on Investment (ROI) calculation
Industry & Context.
What They're Looking For.
Must Have
Bachelor's degree, 3 years of experience in business intelligence or insights, 3 years of experience in digital marketing, Project management experience in a commercial setting
Nice to Have
MBA, Deep understanding of multi-channel marketing strategies, Ability to influence without authority, verbal and written communication skills
What You'll Do.
Monitor external digital landscape
Provide inputs to stakeholders on MC initiatives
Identify MC opportunities for each brand
Develop interpretations and vision for MC
Coach brand managers on MC programs
Develop ways of working for MCM
Leverage MC analytics and performance measurement
Define lead and lag KPIs
Communicate MC performance outcomes
How You'll Work.
Team & Collaboration
Engage key business counterparts; Establish and maintain relationships with critical groups; Align with global team members
Communication Scope
verbal and written communication skills
Process & Methodology
Project management experience in a commercial setting
Full Job Description
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Are you looking for a Digital Marketing role that allows you to enhance marketing strategy and shape creative solutions? If so, this Digital Marketing Manager role could be an excellent opportunity to consider. As a Digital Marketing Manager, you will lead an integrated set of digital, multi-channel marketing functions to rapidly and efficiently respond to business needs. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: * Monitor the external digital landscape in the pharmaceutical industry evaluating new trends and crafting a long-term vision for the company * Provide inputs to stakeholders on Multi-Channel (MC) initiatives including comparing/contrasting company MC vision with competitors and mobilizing stakeholders to take necessary actions, trainings and plans * Identify MC opportunities for each brand giving inputs to MC Area Management and generating best practices for Local Operating Company (LOC). * Evaluate the macro and micro environment and develop interpretations and vision for MC as part o
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