DC-BrandManager-代谢-上海

**职位概述** **Job Overview** 具有战略思维和商业敏锐度的社交媒体运营经理，负责处方药相关的社交媒体运营工作。该职位需要深刻理解社交媒体运营逻辑、KOL/KOC及内容创作，并严格遵守医药行业法规。理想的候选人需兼具创意与数据分析能力，以提升用户互动，同时确保品牌合规性。 We are seeking a highly strategic and business-savvy Social Media Operations Manager to lead our prescription drug-focused social media initiatives. This role requires a deep understanding of social media dynamics, content generation for KOLs/KOCs, and compliance with pharmaceutical regulations. The ideal candidate will combine creativity with analytical rigor to drive engagement while ensuring brand integrity and adherence to industry guidelines. **核心职责** **Key Responsibilities** 1\. 社交媒体策略与执行 1\. Social Media Strategy & Execution * 制定并实施基于数据的社交媒体策略，针对处方药受众（患者/HCPs）覆盖多平台（如抖音、小红书、微博、微信、专业医疗论坛）。 * 主导KOL/KOC合作：识别、签约并管理与医疗领域影响者的合作，共同创作合规、教育性强且具有吸引力的内容。 * 监督内容/话题策划，确保符合医学、法律和合规（MLR）审核流程。 * 基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频 vs. 长图文）。 * Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums). * Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content. * Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes. * Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content). 2\. 合规与商业敏锐度 2\. Compliance & Business Acumen * 严格遵守医药广告法规（如中国《药品管理法》、临床指南），确保所有内容合规。严格遵守公司的相关规定，确保零合规事件。 * 将复杂的医学信息转化为易懂、患者友好的内容，同时保证准确性。 * 监测行业趋势和竞品动态，识别机会与风险。 * Navigate strict pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards. Strictly adhere to company regulations to ensure zero compliance incidents. * Translate complex medical information into accessible, patie