WPP Media
media
Data,Trends&InsightsManager
“Data, Trends & Insights Manager at WPP Media. Skills: data analysis, social media insights, trends analysis, Power BI, Google Analytics, Brandwatch, statistical analysis, communication. translating social media data and emerging trends into actionable insights that drive campaign strategy. influencing how brands connect with modern audiences across platforms”
What You'll Achieve.
deliver transformational growth; deliver sharp, timely insights that move at the speed of culture; give both the internal team and L'Oréal stakeholders a genuine competitive edge; ensure data shapes every major strategic decision; inform campaign and brand planning in real time; enable the business to move at the speed of culture; demonstrate commercial value and inform future investment decisions
Industry & Context.
extract meaningful, actionable insights from large and complex datasets
What They're Looking For.
Must Have
Proven experience in data analysis, social media insights, or trends roles, working knowledge of how platforms including TikTok, Instagram, YouTube, and Pinterest generate and surface meaningful data, Hands-on proficiency with analytics and reporting tools such as Traackr, Power BI, Google Analytics, or comparable platforms, ability to build clear performance dashboards and campaign reports, Experience using social listening platforms such as Brandwatch, Meltwater, or Hootsuite, quantitative skills, ability to conduct statistical analysis and extract meaningful, actionable insights from large and complex datasets, Excellent written and verbal communication skills, ability to translate complex data into compelling narratives for stakeholders across different functions and seniority levels, A collaborative working style, demonstrated track record of partnering across creative, strategy, and client teams to drive data-informed decisions, organisational and time management skills, ability to manage multiple concurrent projects and deadlines without compromising accuracy or quality
Nice to Have
Familiarity with SEO and content performance tools such as SEMrush, Google Trends, or BuzzSumo, particularly in relation to TikTok search behaviour within the beauty category, Experience with data management tools including Excel or SQL for organising and interpreting complex datasets, A genuine passion for the beauty industry and social media culture, with a sharp eye for emerging trends before they hit the mainstream, Prior experience working across large, multi-brand accounts within an agency environment
What You'll Do.
translating social media data and emerging trends into actionable insights that drive campaign strategy
influencing how brands connect with modern audiences across platforms
serving as the insights lead
supporting analysis across 32 brands and multiple social platforms
generating a trends report shared with the team and L'Oréal
owning influencer campaign measurement end to end
and brand perception impact
How You'll Work.
Team & Collaboration
working closely with creative and strategy teams, division leads, L'Oréal advocacy teams, and brand managers; partnering across creative, strategy, and client teams
Communication Scope
Excellent written and verbal communication skills; ability to translate complex data into compelling narratives for stakeholders across different functions and seniority levels
Process & Methodology
ability to manage multiple concurrent projects and deadlines without compromising accuracy or quality
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