DataStrategist

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences. Data Strategist Role Data Strategist Reporting to VP Creative Strategy Type Full-Time Location Worli, Mumbai (Hybrid) THE KIND OF WORK YOU'LL SHAPE Most data work at agencies sits in a folder. Performance reports, listening studies, platform decks. Filed, forgotten, occasionally cited. The work you'll shape here is the opposite: data that actually moves what creative does next, what clients decide, and what Kulfi builds for itself. THE ROLE The Data Strategist leads the Analysis block, which are two tracks, and both carry equal weight. The analytical practice: owning reporting across retainer accounts, running social listening, and doing platform research that shapes how strategy teams and clients think. The output should influence creative direction and client conversations. The product track: working with Engineering and the KulfiOS Transformation team to productise the function. You’ll design automated workflows that take the manual effort out of recurring analysis, and drive adoption across Kulfi’s teams. Over time, these become part of what we offer clients. WHAT YOU'LL DRIVE Platform research and strategy Maintain a working understanding of platform and search dynamics across Instagram, YouTube, Reddit, and emerging channels: how formats, algorithms, and audiences are shifting Contribute to pitch work when the brief calls for a data-backed audience or platform narrative Work with Strategy leads to ground creative briefs in platform and audience data with enough specificity to shape output Reporting and Listening Own performance reports for key retainer accounts across organic social, paid, creator content, and always-on a