WPP

DataStewardLead-People(Platforms)

£85–120k ~AI est. London, United Kingdom Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Data Steward Lead - People (Platforms) at WPP. Skills: Master data management, Data governance, AI-assisted data operations. Administer and maintain master data. Ensure golden records are accurate”

Industry & Context.

Problems you'll solve

Identify discrepancies; Resolve data discrepancies; Identify data problems; Resolve data problems

What They're Looking For.

Must Have

Experience in data stewardship, Experience in data administration, Experience in master data management, Practical understanding of MDM concepts, Proficiency in SQL, Understanding of data governance principles, Willingness to work with AI tools, Attention to detail, Organisational skills, Good communication skills, Self-motivated, Enthusiasm for developing expertise

Nice to Have

Familiarity with Informatica MDM, Familiarity with Informatica Data Governance, Experience working with ERP data, Experience working with HCM data, Experience with Workday, Experience with SAP, Experience with Dynamics

What You'll Do.

Administer and maintain master data

Ensure golden records are accurate

Maintain source system mappings

Apply data governance standards

Execute matching and mapping activities

Triage stewardship exceptions

Support onboarding of new source systems

Investigate and resolve match conflicts

Maintain entity mappings and hierarchies

Support operational processes

Review master data records

Approve master data records

Correct master data records

Curate golden records

Apply survivorship rules

Resolve potential duplicates

Process new entity creation requests

Maintain mappings between source systems

Ensure traceability and accuracy

Support onboarding of new agencies

Validate initial data loads

Maintain reference data configurations

Align code sets and lookup values

Apply data classification standards

Cover sensitivity categorization

Cover confidentiality categorization

Cover regulatory categorization

Review AI-generated data classifications

Provide feedback to AI

Enforce stewardship workflows

Manage approval processes

Manage escalation procedures

Document entity mappings

Document transformation rules

Document hierarchy structures

Document stewardship decisions

Act as human-in-the-loop for AI

Review model-suggested matches

Adjudicate low-confidence merge candidates

Approve AI proposed updates

Reject AI proposed updates

Review AI-generated mapping recommendations

Provide feedback on AI model outputs

Investigate AI anomaly detection alerts

Determine stewardship actions

Monitor data quality dashboards

Monitor data quality alerts

Apply remediation actions

Execute data quality checks

Document data quality findings

Track data quality resolution

Update data quality rules

Provide first-line support for issues

Contribute to operational reporting

Support data migration activities

Support reconciliation activities

How You'll Work.

Team & Collaboration

Enterprise Technology Data team; Data Steward team

Communication Scope

Document findings; Explain findings

Full Job Description

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: As a Data Steward in the WPP’s Enterprise Technology Data team, you will be responsible for the hands-on administration and maintenance of master data across one or more enterprise data domains. Reporting to the Global Programme Director - Data, you will be the first line of stewardship, ensuring that golden records are accurate, source system mappings are maintained, and data governance standards are consistently applied. You will execute matching and mapping activities, triage stewardship exceptions, and support the onboarding of new source systems into the MDM framework. Your work will directly impact the trustworthiness and completeness of master data flowing through WPP’s enterprise platforms. This role involves daily data administration including investigating and resolving match conflicts, maintaining entity mappings and hierarchies, classifying data assets, and supporting the operational processes that keep master data healthy across the enterprise. You will be part of a Data Steward team led by the Global Programme Director - Data, with the opportunity to develop deep expertise in master data manag

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