Salesforce
AI CRM
DataScientist(WebandGrowthMarketing)
Neural analysis suggests this role is
optimal for Staff candidates.
“Data Scientist (Web and Growth Marketing) at Salesforce. Skills: Web Experimentation Ownership, Statistical Rigor, Web Analytics & Digital Strategy, Platform Oversight, Tracking & Privacy, CRO Partnership, Behavioral Segmentation, Executive Communication & Stakeholder Management. Architect the analytical strategy for Slack’s global web presence. Lead a deep-dive analytical roadmap focused on user web behavior and conversion optimization”
What You'll Achieve.
Measure the true incremental lift of marketing web initiatives; Ensure data-driven decisions are statistically sound; Maintain data integrity across all digital properties; Maintain data quality in a privacy-first environment; Align web analytics with the product roadmap and Conversion Rate Optimization (CRO) goals; Identify high-value user personas based on site behavior; Scales our global reach and maximizes incremental conversion
Industry & Context.
Translate complex behavioral data into a roadmap that scales our global reach and maximizes incremental conversion.
What They're Looking For.
Must Have
5+ years of experience in Marketing Analytics, Business Intelligence, or a highly quantitative field, Proven track record of moving beyond correlation to establish causality in complex, multi-variable digital environments, Deep expertise in SQL and Python/R, Experience navigating the 'Privacy-First' web landscape, including working with first-party data and server-side tracking to maintain measurement integrity, Deep hands-on experience with a major Data Visualization tool (e.g., Tableau, Power BI, Looker), Proven track record of building experimentation programs, Expert-level understanding of p-values, confidence intervals, and Bayesian vs. Frequentist approaches
Nice to Have
PhD preferred, specific ML framework experience, cloud platform certs
What You'll Do.
Architect the analytical strategy for Slack’s global web presence
Lead a deep-dive analytical roadmap focused on user web behavior and conversion optimization
Lead high-stakes experimentation and causal inference projects that optimize the user journey from initial web visit to active teams
Translate complex behavioral data into a roadmap that scales global reach and maximizes incremental conversion
Design and execute a world-class experimentation roadmap
Establish standards for experimental design
Act as the primary architect for the web analytics stack
Lead the strategy for tag management and server-side tracking
Partner with Product and Growth Engineering to align web analytics with the product roadmap and CRO goals
Use clustering to identify high-value user personas based on site behavior
Own the narrative and present key performance indicators (KPIs)
and strategic recommendations to Senior Leadership
How You'll Work.
Team & Collaboration
Partner with Product, Marketing and Engineering to translate complex behavioral data into a roadmap; Partner with Product and Growth Engineering to align web analytics with the product roadmap and Conversion Rate Optimization (CRO) goals
Communication Scope
Present key performance indicators (KPIs), campaign results, and strategic recommendations to Senior Leadership (VPs, SVPs) in a clear, concise, and persuasive manner, emphasizing global impact.
Full Job Description
_To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts._ Job Category Data Job Details ****About Salesforce**** Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. ## Slack is the work operating system that brings your people, apps, processes and data together with trusted generative and agentic AI, fueling productivity for every employee in every role. Millions of people work in Slack every day with global teams, partners and customers, sending over 700 million messages and automating processes with over 3 million workflows daily. As part of Salesforce, Slack is where Agentforce, an always-on digital workforce, works alongside your teams and amplifies the impact of sales, service, HR, IT and more. To learn more and get started with Slack, visit [_slack.com_](http://slack.com). ## ## We are seeking a highly motivated and technical Staff Data Scientist, Web and Growth Marketing to architect the analytical strategy for Slack’s global web presence. This pivotal role will shift beyond top-of-funnel reporting to lead a deep-dive analytical roadmap focused on user web behavior and conversion optimization. Sitting within the Marketing function, this role is the technical heartbeat of our growth engine. You will move beyond traditional reporting to lead high-stakes experimentation and causal inference projects that optimize the user
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