Figma
Technology
DataScientist,Marketing
Neural analysis suggests this role is
optimal for Mid candidates.
“Data Scientist, Marketing at Figma. Skills: Marketing analytics, Measurement frameworks, Machine learning. Develop and own end-to-end measurement frameworks. Develop and own attribution models”
What You'll Achieve.
Support long-term business growth; Improve marketing effectiveness
Industry & Context.
Solve complex business problems
What They're Looking For.
Must Have
5+ years of experience in Data Science or Marketing Analytics, Foundation in statistics, Foundation in experimentation, Foundation in causal inference, Advanced proficiency in SQL, Experience using Python, R, or similar tools
Nice to Have
Experience with media mix modeling (MMM), Experience with multi-touch attribution (MTA) methodologies, Hands-on experience with marketing data platforms, Experience working in a B2B SaaS environment, Experience working in a PLG environment
What You'll Do.
Develop and own end-to-end measurement frameworks
Develop and own attribution models
Develop and own channel-level evaluation tools
Assess the impact of marketing investments
Inform budget allocation
Partner with stakeholders
Define success metrics
Drive data-informed decision making
Develop and apply statistical models
Develop and apply machine learning models
Build reporting frameworks
Build analytical tools
Translate complex analyses into clear recommendations
Improve measurement infrastructure
Improve reporting capabilities
Establish standards and processes
Surface new opportunities
Bring data-backed recommendations
How You'll Work.
Team & Collaboration
Brand Marketing teams; Creative teams; Media teams; Research teams; Email teams; Lifecycle teams; Demand Gen teams; Senior marketing leaders; Cross-functional teams
Communication Scope
Clear recommendations; Actionable recommendations
Full Job Description
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're looking for a Marketing Data Scientist to join Figma's Data Science team and drive how we measure and optimize the impact of our global brand investments. In this role, you'll partner closely with Brand Marketing, Creative, Media, and Research teams to develop measurement frameworks, generate actionable insights, and influence strategic decisions that support long-term business growth. This is a unique opportunity to be the first dedicated Data Scientist supporting Brand Marketing at Figma. You'll work directly with senior marketing leaders to establish new measurement capabilities, solve complex business problems, and define the future of brand analytics at one of the world's most recognized software companies. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocation Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement Build dashboards, reporting frameworks, and analytical tools that h
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