Life360
Technology
DataPRManager
Neural analysis suggests this role is
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“Data PR Manager at Life360. Skills: Data PR, Storytelling, Media relations. Identify and develop media-worthy story angles. Own and execute proactive PR strategies”
What You'll Achieve.
Generate consistent, high-quality coverage; Drive consistent coverage and impact; Elevate Life360’s thought leadership
Industry & Context.
Surface trends; Surface patterns, anomalies, and story-worthy insights
What They're Looking For.
Must Have
8+ years of PR experience, Proven experience building data-driven PR campaigns, Excellent writing skills, Comfort working with data and analytics tools, A collaborative spirit
Nice to Have
Experience at a consumer tech company or agency, Background in data journalism or brand research
What You'll Do.
Identify and develop media-worthy story angles
Own and execute proactive PR strategies
Build a repeatable data storytelling engine
Identify opportunities to combine datasets
Monitor social media and cultural trends
Translate complex datasets into clear narratives
Lead development of data reports
Build and nurture relationships with reporters
Manage external PR agencies
Track and report on earned media performance
Use AI to accelerate data analysis
Deploy AI-powered listening tools
Aggregate coverage and extract metrics
Generate hypotheses and run analysis
Collaborate cross-functionally
How You'll Work.
Team & Collaboration
Partner closely with data, analytics, product, and insights teams; Collaborate cross-functionally with marketing, social, and brand teams
Communication Scope
Excellent writing skills
Full Job Description
About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com. We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy. About the Job We are seeking a PR pro who thinks like a data journalist and knows that the best earned media campaigns are built on unique, attention-grabbing insights. As Data PR Manager, you'll leverage Life360's internal data to surface trends that are culturally relevant, genuinely surprising, and impossible for the media to ignore. You'll craft stories that shape our brand narrative in the press and help position the Life360 ecosystem as a reflection of modern family dynamics. This is an individual contributor role reporting into a Director of PR and Communications. This
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