VML
DataPlanningManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Data Planning Manager at VML. Skills: Data science, Data engineering, ML/AI, Business intelligence, Analytics engineering. Utilise measurement tools. Utilise attribution models”
Industry & Context.
Strategic thinking; Analytical skills
What They're Looking For.
Must Have
7+ years of experience in a data function, Understanding of media measurement, Understanding of data principles, Understanding of the digital marketing landscape, Proven ability to manage projects, Work effectively within cross-functional teams, Proficiency in Excel, Proficiency in other data analysis tools, Knowledge of attribution techniques, Knowledge of experimentation techniques, Knowledge of MMM measurement techniques, Experience with website analytics, Experience with personalisation tools, Experience with testing tools
Nice to Have
Experience with data visualization tools, GCP Professional Data Engineer, AWS Data Analytics, Databricks Certified, dbt Certified
What You'll Do.
Utilise measurement tools
Utilise attribution models
Utilise media mix modelling
Produce insightful campaign reports
Produce actionable optimisation recommendations
Integrate diverse data sources
Enable holistic measurement
Support development of client briefs
Identify data signals
Inform audience targeting
Inform media flighting
Utilise data to add context
Add deeper insights to reporting
Ensure analysis is connected to measurement framework
Ensure analysis is connected to targets
Ensure analysis is connected to benchmarks
Build relationships with client stakeholders
Build relationships with internal teams
Promote data deliverables
Develop data deliverables
Manage data deliverables
Promote analysis deliverables
Develop analysis deliverables
Manage analysis deliverables
Act as trusted advisor to clients
Enable data-driven decision-making
Present regularly to clients
Attend client meetings
Manage a Senior Data Planner
How You'll Work.
Team & Collaboration
Cross-functional teams; Analytics teams; Data Scientists; Analysts; BI specialists; Internal VML teams; WPP teams
Communication Scope
Excellent communication; Presentation skills; Explain complex data concepts; Client meetings; Presenting to clients
Process & Methodology
Manage projects
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. .Who we’re looking for: We're seeking a highly collaborative, flexible and enthusiastic Data Planning Manager to join the team who has experience in supporting measurement and budget optimisation, test and learn opportunities, identification of data signals across the journey that can be used to inform audience targeting and media flighting and holistic campaign and always on performance reporting across owned and earned channels and platform. What you’ll be doing: You will utilise measurement tools, attribution models, and media mix modelling to produce
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