bet365
Online Gambling
DataInsightsAnalyst
Neural analysis suggests this role is
optimal for mid candidates.
“Data Insights Analyst at bet365. Skills: SQL, Statistical analysis, Business intelligence tools. Transform raw data into strategic intelligence. Conduct deep, methodologically sound analyses”
Industry & Context.
Analytical; Commercially minded; Transforming raw data into strategic intelligence; Conduct deep, methodologically sound analyses; Uncover the 'why' behind the numbers; Turning complex questions into profitable business decisions
What They're Looking For.
Must Have
Advanced SQL skills, Extensive experience querying and manipulating large, complex datasets, Strong, practical understanding of statistical analysis, Understanding of experimental design, Understanding of the principles of A/B testing, Highly proficient with business intelligence tools, Ability to connect data insights to real-world business results and financial outcomes, Excellent communicator
Nice to Have
Experience within the e-commerce, mobile, or online Gaming/Gambling industry, Experience querying and manipulating large, complex datasets from data warehouses like BigQuery, Redshift, or Snowflake, Experience with Looker (or a similar tool like Tableau/Power BI), Passion for casino games, Curiosity about the online gaming world, Keen interest in understanding what drives player behaviour
What You'll Do.
Transform raw data into strategic intelligence
methodologically sound analyses
Challenge assumptions
Uncover the 'why' behind numbers
actionable recommendations
Enhance player engagement
and deliver post-mortems
Measure true incremental lift
Measure profitability
Account for confounding variables
Establish clear attribution
Evaluate performance of marketing activities
Evaluate performance of product changes
Measure impact of tests
Assess effectiveness of tests
Inform future strategy
Analyse player behavior
Understand player loyalty
Understand lifetime value
Translate complex findings into compelling narratives
Translate findings into actionable recommendations
Influence decisions on marketing spend
Influence decisions on product strategy
Influence decisions on promotional calendars
Develop and maintain dashboards
Develop and maintain reports
Provide stakeholders with self-serve access
Define business logic
Create reusable data models
Ensure data consistency
How You'll Work.
Team & Collaboration
Crucial partner to the Casino Gaming and Marketing divisions; Explain complex findings to technical audiences; Explain complex findings to non-technical audiences
Communication Scope
Excellent communicator; Clearly explain complex findings; Simple and concise explanation
Full Job Description
At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak. We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide. We are seeking a highly analytical and commercially minded Gaming Insight Analyst to join our dynamic Insights team. In this role, you will be a crucial partner to the Casino Gaming and Marketing divisions, transforming raw data into the strategic intelligence that drives our business forward. You will move beyond surface-level reporting to conduct deep, methodologically sound analyses of our Gaming products, marketing campaigns, and player behaviour. Your primary mission is to challenge assumptions, uncover the "why" behind the numbers, and provide clear, actionable recommendations that optimise our investments, enhance player engagement, and grow our market share. This is a high-impact role for a data-driven storyteller who is passionate about the Gaming industry and thrives on turning complex questions into profitable business decisions. ## Qualifications * Proven analytical experience as a data analyst, marketing analyst, or product analyst role, preferably within the e-commerce
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