bet365
Online Gambling
DataInsightsAnalyst
Neural analysis suggests this role is
optimal for mid candidates.
“Data Insights Analyst at bet365. Skills: Data insights, Gaming products, Player behaviour, Marketing campaigns. Transform raw data into strategic intelligence. Conduct deep analyses of Gaming products”
What You'll Achieve.
Optimise investments; Enhance player engagement; Grow market share
Industry & Context.
Analytical; Methodologically sound analyses; Turning complex questions into decisions
What They're Looking For.
Must Have
Advanced SQL skills, Querying and manipulating large, complex datasets, Statistical analysis, Experimental design, A/B testing principles, Business intelligence tools, Data visualisation, Building intuitive dashboards
Nice to Have
e-commerce industry experience, mobile industry experience, online Gaming/Gambling industry experience, Looker experience, Tableau experience, Power BI experience
What You'll Do.
Transform raw data into strategic intelligence
Conduct deep analyses of Gaming products
Conduct deep analyses of marketing campaigns
Conduct deep analyses of player behaviour
Challenge assumptions
Uncover the 'why' behind numbers
Provide actionable recommendations
Enhance player engagement
Design marketing campaign post-mortems
Execute marketing campaign post-mortems
Deliver marketing campaign post-mortems
Measure true incremental lift
Measure profitability
Account for confounding variables
Establish clear attribution
Apply analytical framework to evaluate marketing activities
Apply analytical framework to evaluate product changes
Measure impact of tests
Assess effectiveness of tests
Inform future strategy
Analyse player behavior by segmenting users
Understand player loyalty
Understand player lifetime value
Translate complex findings into narratives
Translate complex findings into recommendations
Influence decisions on marketing spend
Influence decisions on product strategy
Influence decisions on promotional calendars
Develop dashboards in Looker
Maintain dashboards in Looker
Provide self-serve access to metrics
Use LookML to define business logic
Create reusable data models
Ensure data consistency
How You'll Work.
Team & Collaboration
Gaming division partner; Marketing division partner; Stakeholders in Gaming; Stakeholders in Marketing
Communication Scope
Explain complex findings; Compelling narratives
Full Job Description
At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak. We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide. We are seeking a highly analytical and commercially minded Gaming Insight Analyst to join our dynamic Insights team. In this role, you will be a crucial partner to the Casino Gaming and Marketing divisions, transforming raw data into the strategic intelligence that drives our business forward. You will move beyond surface-level reporting to conduct deep, methodologically sound analyses of our Gaming products, marketing campaigns, and player behaviour. Your primary mission is to challenge assumptions, uncover the "why" behind the numbers, and provide clear, actionable recommendations that optimise our investments, enhance player engagement, and grow our market share. This is a high-impact role for a data-driven storyteller who is passionate about the Gaming industry and thrives on turning complex questions into profitable business decisions. ## Qualifications * Proven analytical experience as a data analyst, marketing analyst, or product analyst role, preferably within the e-commerce
Applying for this Data Insights Analyst role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on SmartRecruiters
- SmartRecruiters often includes a video screening step — check camera and mic permissions.
- Link your GitHub or portfolio directly in the profile section for technical roles.
- Applications may be reviewed by AI scoring before reaching a recruiter — use keywords from the job description.
ANONYMOUS · UNFILTERED
What do employees actually say about bet365?
Real rants from real employees. Read before you apply.