bet365
Online Gambling
DataInsightAnalyst
Neural analysis suggests this role is
optimal for mid candidates.
“Data Insight Analyst at bet365. Skills: SQL, Statistical Analysis, Business Intelligence. transforming raw data into strategic intelligence. conduct deep analyses of Gaming products”
What You'll Achieve.
optimise our investments; enhance player engagement; grow our market share; measure true incremental lift; ROI; profitability; assess their effectiveness; inform future strategy; understand player loyalty; lifetime value; influence decisions on marketing spend; product strategy; promotional calendars; ensure data consistency and accuracy
Industry & Context.
analytical; transforming raw data into strategic intelligence; uncover the 'why' behind the numbers; turning complex questions into profitable business decisions
What They're Looking For.
Must Have
Advanced SQL skills, querying and manipulating large, complex datasets, Strong, practical understanding of statistical analysis, experimental design, principles of A/B testing, Highly proficient with business intelligence tools, data visualisation, building intuitive dashboards, Ability to connect data insights to real-world business results, financial outcomes, Excellent communicator, clearly explain complex findings, technical and non-technical audiences, simple and concise way
Nice to Have
e-commerce, mobile, or online Gaming/Gambling industry experience, Looker, Tableau, Power BI, Passion for casino games, curiosity about the online gaming world, keen interest in understanding what drives player behaviour
What You'll Do.
transforming raw data into strategic intelligence
conduct deep analyses of Gaming products
challenge assumptions
uncover the 'why' behind numbers
provide actionable recommendations
enhance player engagement
and delivering post-mortems
measure true incremental lift
establishing clear attribution
Applying a rigorous analytical framework
evaluate performance of marketing activities
measuring impact of these 'tests'
inform future strategy
Analysing player behavior
understand player loyalty
Translating complex findings into compelling narratives
Developing and maintaining dashboards
Using LookML to define business logic
creating reusable data models
ensuring data consistency and accuracy
How You'll Work.
Team & Collaboration
crucial partner to the Casino Gaming and Marketing divisions; explain complex findings to both technical and non-technical audiences; actionable recommendations for stakeholders in Gaming, Marketing
Communication Scope
Excellent communicator; clearly explain complex findings; technical and non-technical audiences; simple and concise way; data-driven storyteller
Full Job Description
At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak. We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide. We are seeking a highly analytical and commercially minded Gaming Insight Analyst to join our dynamic Insights team. In this role, you will be a crucial partner to the Casino Gaming and Marketing divisions, transforming raw data into the strategic intelligence that drives our business forward. You will move beyond surface-level reporting to conduct deep, methodologically sound analyses of our Gaming products, marketing campaigns, and player behaviour. Your primary mission is to challenge assumptions, uncover the "why" behind the numbers, and provide clear, actionable recommendations that optimise our investments, enhance player engagement, and grow our market share. This is a high-impact role for a data-driven storyteller who is passionate about the Gaming industry and thrives on turning complex questions into profitable business decisions. ## Qualifications * Proven analytical experience as a data analyst, marketing analyst, or product analyst role, preferably within the e-commerce
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