VML
Data&AnalyticsPartner
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Data & Analytics Partner at VML. Includes data, AI, martech and adtech transformation roadmaps, measurement frameworks and associated operating model development.. Analytics encompassing customer analytics (e.g. customer segmentation, predictive modelling), digital analytics (e.g. journey analysis, web/app, media analysis), business intelligence (e.g. dashboard reporting) and AI (e.g. conversational BI)”
Industry & Context.
diagnose and solve their challenges
What They're Looking For.
Must Have
Knowledge of data and analytics technologies across the marketing and digital ecosystem including media, commerce, social and digital platforms, CRM & loyalty., Knowledge of analytics solutions and how AI can be leveraged in marketing to drive growth, Data strategy consulting – data landscape (1st, 2nd, 3rd party data), data management, governance, roadmap and use case development, Analytics & AI – segmentation, predictive modelling, measurement & reporting, AI marketing applications and product development, Marketing technologies – data cloud solutions, clean rooms, analytics and reporting tools, CDPs, CRM / marketing automation, AI technologies, Marketing operations – operating models, process design, governance, data culture and skills development, client enablement and business change
Nice to Have
a technical analytics background is advantageous
What You'll Do.
Includes data, AI, martech and adtech transformation roadmaps, measurement frameworks and associated operating model development., Analytics encompassing customer analytics (e.g.
customer segmentation, predictive modelling), digital analytics (e.g.
journey analysis, web/app, media analysis), business intelligence (e.g.
dashboard reporting) and AI (e.g.
conversational BI), Inspire our clients and all of VML with thought-leadership and best practice., Work closely with our clients to help diagnose and solve their challenges, support their data & AI vision, and make it happen., Drive client success and satisfaction in all you do., New business – be the go-to data and analytics lead for pitches to deliver winning proposals and presentations., New & Organic business – be relentless at bringing new ideas and opportunities to grow our existing clients and bring our data offer to clients who work with us in other disciplines.
How You'll Work.
Team & Collaboration
Work closely with our clients; unify groups from across a wide skill set and unify them behind a clear brief or goal; fostering creativity, collaboration, and connection
Communication Scope
presentation skills; active listening
Process & Methodology
scoping, resourcing
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement encompassing data, marketing technology, AI and operations (process, skills, culture, business change etc.). Includes data, AI, martech and adtech transformation roadmaps, measurement frameworks and associated operating model development. Analytics encompassing customer analytics (e. g. customer segmentation, predictive modelling), digital analytics (e. g. journey analysis, web/app, media analysis), business intelligence (e. g. dashboard reporting) and AI (e. g. conversational BI) Inspire our clients and all of VML with thought-leadership and best practice. Work closely with our clients to help diagnose and solve their challenges, support their data & AI vision, and make it happen. Drive client success and satisfaction in all you do. Business Development New business – be the go-to data and analytics lead for pitches to deliver winning proposals and presentations. New & Organic business – be relentless at bringing new ideas and opportunities to grow our existing clients and bring our data offer to clients who work with us in other disciplines. What you’ll need: Exceptional experience leading across data and analytics in a consulting/agency environment, setting up teams and operating models with clients. A belief in the value of data-driven marketing & AI to deliver exceptional results. Experience of building relationships with clients from junior t
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