VML
DataAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Data Analyst at VML. Skills: Data analysis, Reporting, Customer behaviour, Marketing strategy. Deliver end-to-end analyses. Improve customer experience”
Industry & Context.
Analytical skills; Resolve data issues
What They're Looking For.
Must Have
3+ years working in marketing, Experience with Python, Experience with SQL, Experience with R, Experience with reporting dashboard design, Experience with PowerBI, Experience with Tableau, Experience with web analytics platforms, Experience with Google Analytics, High level Microsoft Word skills, High level Excel skills, High level PPT skills, Attention to detail, Commitment to accuracy, Well-developed numeracy skills, Translate business needs to analytical methods, Good written communication skills, Good verbal communication skills, High level analytical skills, Understanding of methodologies to calculate incremental uplift, Knowledge of advanced data analysis techniques, Knowledge of customer segmentation, Knowledge of predictive modelling, Knowledge of multivariate analysis, Knowledge of querying and reporting tools, Knowledge of A/B testing, Knowledge of statistical significance
Nice to Have
PhD preferred, Specific ML framework experience, Cloud platform certs
What You'll Do.
Deliver end-to-end analyses
Improve customer experience
Deliver measurement projects
Deliver effectiveness projects
Develop customer projects
Apply relevant methodologies
Evaluate marketing impact
Develop written output
Develop verbal output
Provide presentations
Support marketing strategy recommendations
Advise clients on data methodology
Attend client meetings
Integrate data work into deliverables
Develop data informed decision-making culture
Develop colleague skills
Sustain learning culture
How You'll Work.
Team & Collaboration
Wider analytics team; Client services; Strategy teams; Media planning teams; Agency deliverables; Account teams
Communication Scope
Written output; Verbal output; Client presentations
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Who we’re looking for: An Analyst with a strong aptitude to turn data into insights and clear recommendations for clients. Working within the VML Data & Analytics team, you will analyse data across the digital and marketing ecosystem to understand what is working, and what needs to be optimised. Working closely with the wider analytics and data team you will be responsible for the delivery of measurement and insight projects across various digital and marketing activities and contribute to answering business questions, ensuring that we are making best use
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