RAPP
Marketing
DataAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Data Analyst at RAPP. Skills: Data Analytics, Marketing Analytics, Performance Optimization. Understand client objectives. Understand client business”
What You'll Achieve.
Improve performance against objectives; Drive measurable results
Industry & Context.
Practical approach to problem solving; Find problems; Fix problems
What They're Looking For.
Must Have
Bachelor's Degree in quantitative subject, 1-2 years relevant experience, Excel proficiency, SQL proficiency, Python proficiency, Alteryx proficiency, Statistics knowledge, Data Visualisation tools knowledge, Web and Social Analytics knowledge, Value engineering knowledge, Business casing knowledge, Performance Measurement knowledge, Measurement Frameworks knowledge, Data Protection knowledge, GDPR knowledge, Customer journey analysis knowledge, Customer journey planning knowledge, Brief planning knowledge, Brief writing knowledge, Progressive data capture knowledge, Segmentation knowledge, Modelling knowledge, Martech design knowledge, Ecosystem tracking knowledge, Tagging knowledge, Taxonomy knowledge, Experimental test design knowledge, Multivariate test design knowledge, 1st party data knowledge, 2nd party data knowledge, 3rd party data knowledge
Nice to Have
Master's degree or PhD a plus, Degree not required with experience
What You'll Do.
Understand client objectives
Understand client business
Understand client KPIs
Step change businesses with data
Understand work briefed
Challenge ambition of work
Build relationships with analysts
Support creation of measurement
Support creation of reporting
Collaborate in test culture
Collaborate in learn culture
Collaborate in optimisation culture
Communicate analytical outputs
Ensure deliverables completed on time
Learn to deliver presentation quality
Follow robust processes
Follow scalable processes
Follow efficient processes
Be aware of new business pitches
Participate in thought pieces
Participate in case studies
Participate in award entries
Network within industry
Understand agency network
Understand other players
Focus on constant evolution
Develop core analytical skills
Understand weaknesses
Understand how to become a manager
Follow direction of line manager
Manage upwards when needed
Support answering strategic questions
Forge understanding of personalisation at scale
Develop understanding of data science
Develop understanding of data required for models
Spot business challenges for automation
Spot business challenges for modelling
Develop interest with omni-channel landscape
Develop understanding of data capture across channels
Develop understanding of data utilisation across channels
Measurement with web analytics tools
Articulate best-in-class approaches
Follow best-in-class approaches
Stay up-to-date with innovations
Stand up for individuality
How You'll Work.
Team & Collaboration
Work with supervision from seniors; Share findings with senior members; Collaborate with team members
Communication Scope
Presentation quality delivery
Full Job Description
WHO WE ARE We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations. We foster an inclusive workplace that values diversity and emphasises personal well-being. MARKETING SCIENCES The Marketing Sciences team at RAPP is a driving force behind the agency's success, harnessing the power of data and technology. We are superconnectors, bridging the gap between creativity, data and tech to unlock limitless possibilities and disruption. Our mission is to provide deep insights and a true robust understanding of our clients' businesses and marketing challenges. Our expertise is to empower our agency and the client to make data-driven decisions that directly impact performance and drive measurable results. From identifying the untapped value of client data to expanding its potential through data capture, rigorous analysis, and statistical techniques, we leave no stone unturned. We are split into 4 disciplines in Marketing Sciences; Data Science, Data Analytics, Data Enablement and Data Visualisation to enable us to deliver against any client data driven challenge. Together, we will revolutionize the way data is utilised, ensuring that every action we take contributes to the success of our clients and propels the agency forward. Welcome to a future where data and technology and your ideas push the boundaries of what's possible. YOUR ROLE In the Data Analytics team you will ensure both the voice of the customer and CFO are represented in the room with hard evidence. As well as supporting exceptional customer experiences using data, you will help ensure every action we take is directly improving performance against your clients objectives
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