PokerStars
iGaming
CVMSpecialistPoker
“CVM Specialist - Poker at PokerStars. Skills: Customer Value Management, Campaign execution, Player retention, Revenue generation. Support execution of promotional campaigns. Support optimisation of promotional campaigns”
What You'll Achieve.
Drive poker player retention; Drive poker player revenue; Improve customer engagement; Improve lifetime value; Contribute to commercial performance
Industry & Context.
Analytical approach; Interpret data
What They're Looking For.
Must Have
Experience in CRM, Experience in Customer Value Management, Hands-on experience in campaign execution, Hands-on experience in performance tracking, Native French proficiency
Nice to Have
Experience in digital environments, Experience in iGaming environments, Experience in poker environments, Experience in regulated markets, Knowledge of ANJ requirements, Passion for poker, Good understanding of poker player behaviour, Good understanding of poker player motivations
What You'll Do.
Support execution of promotional campaigns
Support optimisation of promotional campaigns
Contribute to customer segmentation
Contribute to targeting strategies
Support campaign planning
Support campaign execution
Monitor campaign performance
Analyse campaign performance
Provide recommendations
Assist managing campaign budgets
Track performance against targets
Implement lifecycle campaigns
Implement retention initiatives
Implement reactivation programmes
Implement player communications
Collaborate with Marketing
Collaborate with Product
Collaborate with Data
Collaborate with Compliance
Identify customer journey friction points
Contribute to improving engagement
Contribute to campaign effectiveness
Support monitoring market trends
Support monitoring competitor activity
Support setup of CRM journeys
Support execution of CRM journeys
Support setup of automated campaigns
Support execution of automated campaigns
Contribute to optimisation of promotional mechanics
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing; Product; Data; Compliance
Communication Scope
English communication
Applying for this CVM Specialist - Poker role?
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