PokerStars
iGaming
CVMCasinoSpecialist
“CVM Casino Specialist at PokerStars. Skills: Customer Value Management, Campaign management, Customer retention. Support execution of promotional campaigns. Support optimisation of promotional campaigns”
What You'll Achieve.
Drive retention; Drive revenue; Improve customer engagement; Improve lifetime value; Contribute to commercial performance; Improve conversion
Industry & Context.
Analytical mindset; Interpret data
What They're Looking For.
Must Have
Experience in CRM, Experience in Customer Value Management, Hands-on experience in campaign execution, Hands-on experience in performance tracking, Good understanding of customer segmentation, Good understanding of targeting, Good understanding of lifecycle management, Native Portuguese proficiency, Good English communication skills
Nice to Have
Experience in digital environments, Experience in iGaming environments, Experience in regulated markets
What You'll Do.
Support execution of promotional campaigns
Support optimisation of promotional campaigns
Contribute to customer segmentation
Contribute to targeting strategies
Support campaign planning
Support campaign execution
Monitor campaign performance
Analyse campaign performance
Provide recommendations
Assist managing campaign budgets
Assist tracking performance
Implement CVM activities
Implement lifecycle campaigns
Implement retention initiatives
Implement customer communications
Collaborate with partners
Ensure smooth delivery
Identify customer journey friction points
Contribute to improving engagement
Contribute to improving campaign effectiveness
Support monitoring market trends
Support monitoring competitor activity
Support setup of CRM journeys
Support execution of CRM journeys
Support setup of automated campaigns
Support execution of automated campaigns
Contribute to optimisation of bonus mechanics
Contribute to optimisation of promotional offers
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing; Product; Data; Compliance
Communication Scope
English communication
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