Company
FinTech
CustomerResearcher
Neural analysis suggests this role is
optimal for Senior candidates.
“Customer Researcher. Skills: Consumer insights, Quantitative research, Qualitative research. Build consumer insights function. Scale consumer insights function”
Industry & Context.
What They're Looking For.
Must Have
7+ years experience, Build research function, Advanced quantitative research, Solid qualitative research, Analytical skills, Storytelling skills, Influence cross-functional teams, Proficiency with research tools, Proficiency with analytics tools, Coach non-research stakeholders
Nice to Have
Experience in fintech, Experience in consumer tech, Experience in high-growth environment, MaxDiff analysis experience, Conjoint analysis experience, Pricing studies experience, Van Westendorp experience, Gabor-Granger experience, Segmentation experience, Brand tracking experience, Combine qualitative and quantitative insights, Translate complex data, Actionable insights for executives, Experience in matrixed organizations, Improve research infrastructure, Improve research capabilities, Apply research thinking independently
What You'll Do.
Build consumer insights function
Scale consumer insights function
Define research standards
Define research governance
Define research tooling
Define research processes
Lead quantitative research initiatives
Lead qualitative research initiatives
Understand customer behavior
Understand customer preferences
Understand customer motivations
Understand customer perceptions
Design segmentation studies
Execute segmentation studies
Design pricing studies
Execute pricing studies
Design brand health studies
Execute brand health studies
Design customer experience studies
Execute customer experience studies
Partner with Brand teams
Partner with Marketing teams
Partner with Product teams
Partner with Design teams
Inform product development
Develop insights infrastructure
Maintain insights infrastructure
Develop research frameworks
Maintain research frameworks
Measure brand campaign impact
Communicate brand campaign impact
Measure product launch impact
Communicate product launch impact
Measure customer initiative impact
Communicate customer initiative impact
Identify emerging customer trends
Identify market opportunities
Inform strategic growth decisions
Enable non-research teams
Apply research methods
Apply research insights
How You'll Work.
Team & Collaboration
Cross-functional teams; Matrixed organizations
Communication Scope
Storytelling
Full Job Description
## Accountabilities Build and scale the consumer insights and research function, including defining standards, governance, tooling, and core research processes across the organization. Lead advanced quantitative and qualitative research initiatives to understand customer behavior, preferences, motivations, and perceptions across key business areas. Design and execute segmentation, pricing, brand health, and customer experience studies using advanced methodologies such as conjoint, MaxDiff, and pricing models. Partner closely with Brand, Marketing, Product, and Design teams to inform strategy, positioning, messaging, and product development decisions. Develop and maintain ongoing insights infrastructure, including tracking studies, dashboards, and foundational research frameworks used across teams. Measure and communicate the impact of brand campaigns, product launches, and customer initiatives through structured research and analytics. Identify emerging customer trends, unmet needs, and market opportunities that inform strategic growth decisions. Enable non-research teams to independently apply research methods and insights in their day-to-day decision-making. Requirements: 7+ years of experience in consumer insights, market research, or consumer science, ideally within fintech, consumer tech, or similarly fast-paced industries. Proven experience building or scaling a research function from the ground up in an early-stage or high-growth environment. Strong expertise in advanced quantitative research methodologies including MaxDiff, conjoint analysis, pricing studies (Van Westendorp, Gabor-Granger), segmentation, and brand tracking. Solid grounding in qualitative research methods and the ability to combine them with quantitative insights for a holistic understanding of customers. Strong analytical and storytelling skills with the ability to translate complex data into clear, actionable insights for executive stakeholders. Experience working in matrixed organizations
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