OpenAI
Marketing
CustomerMarketingManager,SMB
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“Customer Marketing Manager, SMB at OpenAI. Skills: Customer proof engine, Storytelling, Campaign execution, Project management. Build customer proof engine for ChatGPT Business growth. Source and package customer stories, quotes, stats, demos”
What You'll Achieve.
Drives ChatGPT Business awareness, conversion, adoption, and workspace expansion; Demonstrate practical AI adoption, speed to value, improved work quality, secure rollout, and measurable business value
Industry & Context.
What They're Looking For.
Must Have
7+ years of experience in customer marketing, lifecycle marketing, content marketing, product marketing, customer advocacy programs, or SMB2B marketing, Experience marketing to SMB audiences, Can manage high volume without losing quality or follow-through, Are a writer and editor who can package customer proof clearly and quickly, Have campaign execution and cross-functional project management skills, Are comfortable using data, qualitative insight, and audience strategy to prioritize customer proof
What You'll Do.
Build customer proof engine for ChatGPT Business growth
Source and package customer stories
Create repeatable paths for sourcing
and refreshing customer proof
Stand up and run SMB advocate community storytelling program
Coordinate with Product Marketing
Track performance of SMB customer proof
How You'll Work.
Team & Collaboration
Partner closely with GTM, Product Marketing, Communications, Creative, Events, Legal, and regional teams; Coordinate with Product Marketing, Content, Creative, Comms, Legal, Events, and SMB GTM
Communication Scope
Crisp writing
Process & Methodology
Cross-functional project management skills
Full Job Description
About the Team The Customer Marketing team showcases real-world customer outcomes through storytelling, proof, and structured advocacy programs. We partner closely with GTM, Product Marketing, Communications, Creative, Events, Legal, and regional teams to bring customer impact to life. SMB customer marketing helps OpenAI turn high-growth segments, launches, and product workstreams into practical proof that drives ChatGPT Business awareness, conversion, adoption, and workspace expansion. About the Role As a Customer Marketing Manager focused on SMB, you will build the customer proof engine for ChatGPT Business growth across priority SMB audiences. You will source and package customer stories, quotes, stats, demos, builder spotlights, use-case library entries, and proof points for launches, reusable segment assets, web buyer journeys, lifecycle programs, webinars, the SMB advocacy community program, paid/social, and demand generation. This role combines customer empathy, campaign execution, crisp writing, strong project management, and comfort operating at SMB scale with enough product fluency to connect proof to practical business workflows. This role is expected to be based in San Francisco, CA. In this role, you will: - Identify high-potential SMB customers and use cases that demonstrate practical AI adoption, speed to value, improved work quality, secure rollout, and measurable business value. - Develop mini-stories, quotes, proof points, stats, builder spotlights, short-form stories, and reusable assets for web, webinars, lifecycle, paid/social, demand generation, the SMB advocate community program, and sales. - Create repeatable paths for sourcing, approving, tagging, and refreshing customer proof by audience, use case, customer need, and trust theme. - Stand up and run an SMB advocate community storytelling program that surfaces customer workflows, builder projects, and team use cases from launches, webinars, Academy/customer experience moments, and customer-fa
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