AvePoint
B2B SaaS
CustomerMarketingManager,EMEA
Neural analysis suggests this role is
optimal for Mid candidates.
“Customer Marketing Manager, EMEA at AvePoint. Skills: Customer Marketing, Demand Generation, ABM, B2B SaaS Marketing, Customer Storytelling, Campaign Execution, Revenue Alignment. Partner with Customer Success and Product Marketing to improve onboarding experiences, accelerate time-to-value, and activate customers into the right product adoption and lifecycle motions.. Embed real customer outcomes into campaigns, sales motions, and expansion plays.”
What You'll Achieve.
Improve onboarding experiences; Accelerate time-to-value; Activate customers into the right product adoption and lifecycle motions; Embed real customer outcomes into campaigns, sales motions, and expansion plays; Drives early product value; Move customers from first value to repeatable usage; Capture onboarding and adoption insights; Drive pipeline and customer innovation; Identify and prioritise high-risk accounts; Align customer marketing plays to retention needs, renewal timelines, adoption gaps, and at-risk expansion opportunities; Deliver advocacy assets in campaign-ready formats; Support late-stage sales motions; Align customer confidence stories to key solutions, use cases, and GTM priorities; Support strategic accounts and deal acceleration; Incorporate customer proof into nurture, email, and paid programs; Ensure initiatives are customer-first, value-driven, and mutually beneficial; Contribute to customer education programs; Track and report on program performance, including expansion pipeline creation and Renewal Rate; Analyze which customer stories, formats, and motions perform best and optimize accordingly
Industry & Context.
What They're Looking For.
Must Have
4-6+ years of experience in Customer Marketing, Demand Generation, ABM, B2B SaaS Marketing, Proven experience supporting or running customer-focused initiatives tied to revenue impact, project management skills with the ability to coordinate across multiple teams and stakeholders, Ability to translate customer outcomes into compelling, campaign-ready narratives, Data-driven mindset with comfort measuring pipeline influence and program performance, Creative, story-telling approach with a passion for highlight customers’ key wins, Communication skills: Collaborate effectively across teams and present findings clearly., Technical proficiency: Gainsight, Ability to measure performance and optimize campaigns accordingly., Comfort working cross-functionally to amplify larger initiatives., Knowledge of B2B buyer personas and how to adapt messaging by platform.
Nice to Have
Experience in B2B SaaS, enterprise technology, or data/security-focused organizations, Familiarity with ABM, lifecycle marketing, or sales-aligned GTM motions, Experience supporting customer advocacy, reference, or review programs, Hands-on experience with tools such as Gainsight and Marketo
What You'll Do.
Partner with Customer Success and Product Marketing to improve onboarding experiences
accelerate time-to-value
and activate customers into the right product adoption and lifecycle motions.
Embed real customer outcomes into campaigns
Operationalize onboarding content and customer proof (welcome series
adoption emails) that drives early product value.
Build and scale activation motions that move customers from first value to repeatable usage (e. g.
use-case adoption campaigns
customer education moments
peer proof in nurture).
Create feedback loops with CS/RevOps to capture onboarding and adoption insights and translate them into messaging
and enablement improvements.
Identify and execute campaigns that drive pipeline and customer innovation
grouping customers by expansion readiness and aligning campaigns to the needs of expansion-ready customer segments.
Identify and prioritise high-risk accounts
aligning customer marketing plays to retention needs
and at-risk expansion opportunities.
and execution of customer stories (video
Project-manage customer case stories end-to-end: discovery → narrative → approvals → production → activation.
Deliver advocacy assets in campaign-ready formats that can be reused across digital
and sales enablement.
Embed customer proof into integrated Demand Gen campaigns (digital
Support late-stage sales motions with customer assets such as case studies
Align customer confidence stories to key solutions
Support strategic accounts and deal acceleration.
Incorporate customer proof into nurture
Ensure initiatives are customer-first
and mutually beneficial.
Contribute to customer education programs and provide opportunities to create forums for existing customer advocacy.
Track and report on program performance
including expansion pipeline creation and Renewal Rate.
Analyze which customer stories
and motions perform best and optimize accordingly.
How You'll Work.
Team & Collaboration
Partner with Customer Success and Product Marketing to improve onboarding experiences.; Partner with Lifecycle and CS teams to build and scale activation motions.; Create feedback loops with CS/RevOps.; Work closely with our Demand Gen Team to identify and execute campaigns.; Partnering with Sales and Customer Success to identify and prioritise high-risk accounts.; Work with the Brand, Comms and EMEA Field Marketing team managing intake, prioritization, and execution of customer stories.; Embed customer proof into integrated Demand Gen campaigns (digital, ABM, events, webinars, content).; Support late-stage sales motions with customer assets.; Partner with Product Marketing to align customer confidence stories.; Work closely with Sales, Field Marketing, and ABM teams to support strategic accounts and deal acceleration.; Partner with Lifecycle and Digital Advertising teams to incorporate customer proof into nurture, email, and paid programs.; Align with Customer Success to ensure initiatives are customer-first, value-driven, and mutually beneficial.; Comfort working cross-functionally to amplify larger initiatives.
Communication Scope
Communicate effectively across teams and present findings clearly.
Process & Methodology
Project management skills with the ability to coordinate across multiple teams and stakeholders, Project-managing customer case stories end-to-end: discovery → narrative → approvals → production → activation
Full Job Description
Overview This person helps move customers from confidence to championship by partnering with Customer Success and Product Marketing to improve onboarding experiences, accelerate time-to-value, and activate customers into the right product adoption and lifecycle motions, then embedding real customer outcomes into campaigns, sales motions, and expansion plays. The role blends customer storytelling, lifecycle activation, campaign execution, and revenue alignment. Key Responsibilities Customer Onboarding and Retention Partner with Customer Success and Product Marketing to operationalize onboarding content and customer proof (welcome series, quick-start guides, onboarding webinars, adoption emails) that drives early product value. Build and scale activation motions that move customers from first value to repeatable usage (e.g., use-case adoption campaigns, customer education moments, peer proof in nurture) in partnership with Lifecycle and CS teams Create feedback loops with CS/RevOps to capture onboarding and adoption insights (common blockers, time-to-first-value patterns) and translate them into messaging, content, and enablement improvements Customer Expansion Working closely with our Demand Gen Team to identify and execute campaigns that drive pipeline and customer innovation, grouping customers by expansion readiness and aligning campaigns to the needs of expansion-ready customer segments Partnering with Sales and Customer Success to identify and prioritise high-risk accounts, aligning customer marketing plays to retention needs, renewal timelines, adoption gaps, and at-risk expansion opportunities. Customer Advocacy Work with the Brand , Comms and EMEA Field Marketing team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference) Project-managing customer case stories end-to-end: discovery → narrative → approvals → production → activation Delivering advocacy assets in campaign-ready formats that can be reused ac
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