Betsson Group

Crypto

CustomerMarketingManager

Malta
The Brief

“Customer Marketing Manager at Betsson Group. Skills: Customer Marketing, User Acquisition, Crypto Marketing. Optimize player journey. Unlock new acquisition channels”

What You'll Achieve.

drive growth across our crypto markets and brands; scale our presence across crypto markets and brands; turn strategy into action; support crypto business expansion; competitive positioning; user acquisition across crypto markets and brands; revenue

Industry & Context.

Crypto

What They're Looking For.

Must Have

Minimum 2 years of experience in iGaming within a commercial and cryptolockchain capacity, Proven ability to drive user acquisition and revenue, understanding of crypto casino and sportsbook, Detailed oriented and dependable, Excellent communication and interpersonal skills in English, High level understanding of the crypto industry: cryptocurrencies, blockchains, wallets, Comfortable in ambiguity and early-stage scaling environments

What You'll Do.

Optimize player journey

Unlock new acquisition channels

Shape future of crypto gaming

Drive user acquisition

Optimize crypto conversion journey

Support B2B and B2C plans

Support crypto business expansion

Optimize conversion funnels

Drive performance-oriented marketing execution

Collaborate with CRM on lifecycle campaigns

Test and launch new acquisition channels

Act as commercial interface

Provide commercial input

Monitor industry trends

How You'll Work.

Team & Collaboration

Collaborate with CRM; Act as commercial interface between Marketing, Product, Payments, Risk, and Compliance

Communication Scope

Excellent communication and interpersonal skills in English

Free ATS check

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