Betsson Group
Crypto
CustomerMarketingManager
“Customer Marketing Manager at Betsson Group. Skills: Customer Marketing, User Acquisition, Crypto Marketing. Optimize player journey. Unlock new acquisition channels”
What You'll Achieve.
drive growth across our crypto markets and brands; scale our presence across crypto markets and brands; turn strategy into action; support crypto business expansion; competitive positioning; user acquisition across crypto markets and brands; revenue
Industry & Context.
What They're Looking For.
Must Have
Minimum 2 years of experience in iGaming within a commercial and cryptolockchain capacity, Proven ability to drive user acquisition and revenue, understanding of crypto casino and sportsbook, Detailed oriented and dependable, Excellent communication and interpersonal skills in English, High level understanding of the crypto industry: cryptocurrencies, blockchains, wallets, Comfortable in ambiguity and early-stage scaling environments
What You'll Do.
Optimize player journey
Unlock new acquisition channels
Shape future of crypto gaming
Drive user acquisition
Optimize crypto conversion journey
Support B2B and B2C plans
Support crypto business expansion
Optimize conversion funnels
Drive performance-oriented marketing execution
Collaborate with CRM on lifecycle campaigns
Test and launch new acquisition channels
Act as commercial interface
Provide commercial input
Monitor industry trends
How You'll Work.
Team & Collaboration
Collaborate with CRM; Act as commercial interface between Marketing, Product, Payments, Risk, and Compliance
Communication Scope
Excellent communication and interpersonal skills in English
Applying for this Customer Marketing Manager role?
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How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Betsson Group?
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