Betfair
online sports betting
CustomerMarketingDataExecutive–12mFTC
Neural analysis suggests this role is
optimal for Mid candidates.
“Customer Marketing Data Executive – 12m FTC at Betfair. Skills: Customer Marketing Data, Campaign Management, Data Analysis, Segmentation, SQL, Microsoft Excel. Deliver the data requirements for all Betfair’s CM campaigns. Development and delivery of multichannel campaign flows”
What You'll Achieve.
Provide a best in class customer experience for Paddy Power Betfair customers across multimedia channels; Drive improved commercial performance; Delivering fast and effective results
Industry & Context.
Solve problems; Resolve any delivery issues
12m Fixed-term contract
What They're Looking For.
Must Have
digital and data marketing expertise, experience with delivering multiple projects, fully trained in an advanced campaign management tool (e. g. Adobe Campaign, IBM Watson, Responsys, etc), Competent in SQL & Microsoft Excel, Understanding of data management and CM best practice within multi-channel marketing (Workflow optimizations, data formatting, typologies, throughput monitoring, IP reputation protection, import alerts etc), Understanding database architecture, ETL set up and data-flows, Able to work with raw data to analyse campaigns and draw useful conclusions and solve problems, Ability to understand the implementation of sophisticated BI models e. g. customer segmentation, Exceptional project and time management – Highly organised and focused, ability to deal with multiple tasks, teams or problems at the same time, Excellent at working under pressure and to tight deadlines whilst staying calm, thinking clearly and executing to a high standard with meticulous attention to detail
Nice to Have
Everyone brings different perspectives and you don't have to meet all the requirements listed to apply for this role.
What You'll Do.
Deliver the data requirements for all Betfair’s CM campaigns
Development and delivery of multichannel campaign flows
Creating & optimising of the targeting and segmentation of customers
delivery and execution of data/targeting for multi-channel customer marketing campaigns based on specific customer segmentation
campaign or customer behaviours
Ensuring effective and timely end- to- end operational delivery of CM programs for all campaigns across email
push and web messaging
Perform and adhere to QC process to ensure the delivery of accurate and compliant customer journeys
Deliver customer centric automated and triggered campaign programmes for various customer segments and life stages
Proactively monitor daily feeds
marketing tool performance and CM campaign effectiveness
identifying enhancements and opportunities for automation and scale
Assist with the implementation of segmentation models enabling the delivery of more targeted CM campaigns
Governance of the Campaign Management platform: monitoring of operational CM systems and optimise system performance
Establish best practices for exceptional deliverability of email
SMS and push across multiple IPs and resolve any delivery issues
Work closely with Brand teams to ensure consistency of tone
messaging and visual identity
How You'll Work.
Team & Collaboration
Working closely with the Data Manager; Co-ordinating a breadth of teams to implement; Escalating issues with development team’s where necessary; Work closely with Brand teams
Process & Methodology
Project management, Stakeholder management, Time management, Dealing with multiple tasks, teams or problems at the same time
Full Job Description
Betfair CM Data Executive # **Customer Marketing Data Executive – 12m FTC** We’re looking for a Customer Marketing Data Executive to join our Brand Marketing Team at Betfair part of Flutter UK & Ireland on a 12m Fixed-term contract. Reporting to the CM Data Manager, this key purpose of this role is to deliver the data requirements for all Betfair’s CM campaigns. You will need to have a strong digital and data marketing expertise to provide a best in class customer experience for Paddy Power Betfair customers across multimedia channels. Responsibilities cover the development and delivery of multichannel campaign flows, creating & optimising of the targeting and segmentation of customers to provide timely messages across PPB products globally and drive improved commercial performance. The successful candidate will be proactive and outgoing individual with experience with delivering multiple projects, fully trained in an advanced campaign management tool (e.g. Adobe Campaign, IBM Watson, Responsys, etc) and continually improving the use of data. While the role is primarily CM data focused, the team will have exposure to all CM as part of the wider team. # **What you’ll be working on:** * Planning, delivery and execution of data/targeting for multi-channel customer marketing campaigns based on specific customer segmentation, campaign or customer behaviours. * Working closely with the Data Manager to ensuring effective and timely end-to- end operational delivery of CM programs for all campaigns across email, SMS, push and web messaging. * Perform and adhere to QC process to ensure the delivery of accurate and compliant customer journeys. * Work to deliver customer centric automated and triggered campaign programmes for various customer segments and life stages, providing project and stakeholder management were necessary. * Proactively monitor daily feeds, marketing tool performance and CM campaign effectiveness, identifying enhancements and opportunities for automation a
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