REXEL

Wholesale

CustomerLifecycleLead

£65–95k ~AI est. Birmingham, England, United Kingdom FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for entry candidates.

The Brief

“Customer Lifecycle Lead at REXEL. Skills: Customer lifecycle, CRM, Data insights, Automation. Own end-to-end customer lifecycle. Optimise end-to-end customer lifecycle”

What You'll Achieve.

Drive growth; Drive retention; Drive share of wallet; Turn customer insight into measurable commercial impact

Industry & Context.

Wholesale

What They're Looking For.

Must Have

Commercially minded CRM expert, Experience in B2B or trade environments, Use data and insight to drive growth, Experience across CRM platforms, Experience across automation platforms, Experience with customer segmentation, Experience with personalised lifecycle activity, Confident working with sales teams, Confident working with technical teams, Turn customer insight into measurable commercial impact

Nice to Have

Collaboration, Accountability, Customer Focus, Curious, Optimises Work Processes

What You'll Do.

Own end-to-end customer lifecycle

Optimise end-to-end customer lifecycle

Use data to drive growth

Use insight to drive growth

Use automation to drive growth

Use data to drive retention

Use insight to drive retention

Use automation to drive retention

Use data to drive share of wallet

Use insight to drive share of wallet

Use automation to drive share of wallet

Shift CRM from campaign-led marketing

Shift CRM to commercially driven function

Shift CRM to insight-led function

Support account development

Support customer experience at scale

How You'll Work.

Team & Collaboration

Working collaboratively with others; Building partnerships

Full Job Description

Looking to join a business where you can shape the future of customer engagement and make a real commercial impact? Want to help move CRM from campaign-led marketing to an insight-led function that drives growth, retention, and customer value? We’re looking for fresh thinkers, team players, and positive individuals like you to be part of our journey in this brand new role joining our high performing Marketing team. The CRM Manager will own and optimise the end-to-end customer lifecycle across our trade customer base, using data, insight, and automation to drive growth, retention, and share of wallet. This role is critical in shifting CRM from campaign-led marketing to a commercially driven, insight-led function that supports account development and customer experience at scale. The Benefits of a Career with Rexel * Bonuses: Gainshare bonus scheme – get rewarded for growth / Performance Related Bonus scheme * Time Off: 33 days annual leave (including bank holidays, increasing throughout the years too!) * You can also buy and sell holiday each year * Enhanced parental leave * Support & Development: Extensive learning opportunities from day one * Contributory pension scheme and life assurance * Health & Wellbeing: Private Medical Insurance / Free virtual GP service, Healthy Mind Champions, and more! * Perks: Staff discounts, exclusive holiday offers and free financial support and education ## Qualifications At Rexel, we prioritise hiring individuals based on behaviours and potential, rather than requiring specific formal qualifications for roles. The behaviours that will set you up for success as a CRM Manager (Customer Lifecycle and Insights) include: * Collaboration – Building partnerships and working collaboratively with others to achieve shared objectives * Accountability – Taking action, overcoming obstacles, and meeting commitments * Customer Focus – Building strong customer relationships and delivering customer-centric solutions * Curious – Seeking new ways to g

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