CustomerJourneyExpert–WebChannels(OneWebNL)

**About the role** Within **Product Digital Channels NL** , we are responsible for the quality, consistency and evolution of ING’s digital channels in the Netherlands. For our **web channels** , we are looking for a **Customer Journey Expert (CJE) Channels** who takes **end** ‑**to** ‑**end product ownership** of **OneWeb NL** , covering **ING.nl (open website)** and **Mijn ING**. In this role, you define the **vision and roadmap for the Dutch web channels** , drive continuous improvement of **web, content and flow quality** , and help **scale web standards and capabilities to other ING countries**. You operate in a highly **international context** , working closely with colleagues across multiple teams and countries. A key focus of this role is leveraging our internally developed **LLM** ‑**based Content Guard model** to structurally analyse and safeguard web content quality across the organisation. **Your mission** Your mission is to ensure that ING’s web channels and related web flows in the app are: * Strategically positioned through a clear and future‑proof vision and roadmap * Scalable and reusable across ING countries * High‑quality, compliant and brand‑consistent by design * Seamlessly integrated with the ING Mobile App for over **7 million users in the Netherlands** **What you will do** As Customer Journey Expert – Web Channels, you will: **Product ownership, vision & roadmap** * Take **product ownership of OneWeb NL** , covering ING.nl and Mijn ING. * Define and own the **vision and roadmap for the web channel in the Netherlands**. * Develop a clear **vision on improving web flows and hybrid flows in the mobile app** , as web content and experiences become an increasingly important part of the app. * Be the **driving force** in resolution of **frictions** in our channels and improving the (content) **quality** * Translate **strategy** into clear priorities and initiatives with customer and business impact. **Team collaboration & delivery** * Work closely w