ING
Financial Services
CustomerJourneyExpert(DigitalSales)
“Customer Journey Expert (Digital Sales) at ING. Skills: Customer Journey Management, Digital Sales, Data Analysis, Optimization. Analyse and map customer journeys. Design and optimise digital journeys”
What You'll Achieve.
Measurable impact; Customer experience; Simplicity; Conversion; Iterative improvements; Holistic customer view; Journey performance using relevant KPIs
Industry & Context.
Structured problem solving skills
What They're Looking For.
Must Have
Master's degree, 4–7 years of experience in customer journey management, digital sales, CRO, UX, growth or digital product roles, experience in analysing and optimising digital funnels and customer flows, Ability to interpret customer behaviour data (web analytics, CRM data, customer insights), Experience working in cross functional digital environments (marketing, product, IT, data), Structured problem solving skills, results oriented mindset, Excellent communication and stakeholder management skills, Fluent English, Customer-first, solid commercial awareness, Hands-on, impact-driven, Curious, eager to learn, comfortable with experimentation, Comfortable in dynamic, fast-moving and ambitious environments
Nice to Have
Experience in financial services or other regulated industries is a plus
What You'll Do.
Analyse and map customer journeys
Design and optimise digital journeys
Turn insights into actions
Enable continuous experimentation
Contribute to building customer view
Monitor journey performance
How You'll Work.
Team & Collaboration
Work closely with Digital Sales, Performance, Product, Data, UX and Sales teams; Collaborate with UX/UI designers, Product Owners and IT; Contribute to building a holistic customer view in close collaboration with Data & Customer Intelligence teams; Act as a customer advocate within the organisation
Communication Scope
Excellent communication; stakeholder management skills
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