ING
Digital Sales
CustomerJourney&CampaignStrategistExpert
“Customer Journey & Campaign Strategist Expert at ING. Skills: Customer Journey Design, Campaign Strategy, Marketing Automation, Digital Analytics. Define campaign strategy. Design customer journeys”
What You'll Achieve.
accelerate product sales; maximizing conversion; commercial impact
Industry & Context.
Problem solving mindset
Ability to work at an international level
What They're Looking For.
Must Have
Master or bachelor’s degree, minimum of 3 years of experience, sales-oriented marketing campaign strategy, customer journey design and lead-to-sales optimisation, CDP: audience definition, segmentation, and activation, Marketing Automation tools, Digital Analytics
Nice to Have
Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud, CDP, Digital Analytics Tools
What You'll Do.
Define campaign strategy
Design customer journeys
Optimize customer journeys
Define target audiences
Orchestrate campaigns
Analyze campaign performance
Translate business objectives
How You'll Work.
Team & Collaboration
Work closely with business, marketing, UX, data, and technical teams
Communication Scope
Great organizational, oral and written communication skills; Very good oral and written English skills
Applying for this Customer Journey & Campaign Strategist Expert role?
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