CUBE
RegTech
CustomerGrowthMarketingManager
“Customer Growth Marketing Manager at CUBE. Skills: customer growth marketing, revenue generation, customer engagement, retention, expansion, advocacy, upsell, cross-sell. driving revenue generation from the existing customer base. customer engagement, retention, expansion, and advocacy”
What You'll Achieve.
Grows revenue within existing mid-market customers, and non-key enterprise accounts, by driving adoption, cross sell, upsell within existing customers and customers migrated from acquisitions to ensure CUBE realises the full commercial value of acquisitions and product innovation.; retaining and expanding migrated customers brought in through acquisition, ensuring a seamless transition onto CUBE and accelerating their adoption, engagement, and long-term value.; Accountable for driving revenue generation from the existing customer base, with expansion, cross-sell, and upsell revenue as a primary KPI.; optimise engagement strategies, and improve campaign performance.; Report on customer marketing performance against revenue-linked KPIs, including pipeline contribution, expansion revenue, retention, and engagement metrics.; improve customer engagement and commercial outcomes.
Industry & Context.
simplify the complex and everchanging world of compliance for our clients.
What They're Looking For.
Must Have
Experience in customer lifecycle, retention, or growth marketing within B2B SaaS., understanding of customer journeys, behavioural triggers, and lifecycle automation., Proficiency with marketing automation, CRM, and customer analytics tools., Experience building or running customer advocacy and reference programmes, including case studies, testimonials, and speaker development., Ability to translate product capabilities into compelling customer value propositions., Experience designing and running account-based marketing (ABM) programmes or targeted campaigns into enterprise accounts., stakeholder management and cross-functional collaboration skills, with the ability to align Customer Success, Sales, Product, and Marketing around shared growth goals., analytical skills and a commercial mindset, comfortable owning and reporting on revenue-linked KPIs such as expansion revenue, retention, and pipeline contribution.
Nice to Have
Experience supporting customer migrations or the integration of acquired customer bases a bonus, with a understanding of how to drive adoption during periods of change.
What You'll Do.
driving revenue generation from the existing customer base
multi-channel lifecycle campaigns
account-based marketing (ABM) programmes
tailored campaigns into priority customer accounts
and customer expansion initiatives
integration of acquired customer bases
and usage data analysis
customer marketing performance reporting
customer-focused content creation
customer advocacy and reference programmes
customer nurture journeys and automated workflows
customer marketing budget management
testing and optimisation of messaging
and campaign performance
How You'll Work.
Team & Collaboration
Works closely with the Customer Success and Sales teams to align on account priorities, identify growth opportunities, and deliver joined-up engagement across the customer lifecycle.; Partner closely with Customer Success, Sales, Product, and Marketing teams to identify growth opportunities across the customer journey.; stakeholder management and cross-functional collaboration skills, with the ability to align Customer Success, Sales, Product, and Marketing around shared growth goals.
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